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The talks of TED@BCG 2022

The world is facing an unprecedented pace of change. In a day of talks and performances, a diverse group of experts explore how to stay ahead of the curve — covering everything from the value of purpose in business to the democratization of storytelling and the exciting potential of human-AI collaboration.

The event: TED@BCG 2022 is the twelfth event TED and Boston Consulting Group have co-hosted to spotlight leading thinkers from around the globe. Hosted by TED’s Head of Partnerships Lisa Choi Owens, with opening remarks from Christoph Schweizer, CEO of BCG.

Special feature: For this event, TED reached out to five past speakers (all brilliant business leaders) and asked them one question: What idea in business is not being embraced fast enough? The five speakers — Margaret Heffernan, Angela Duckworth, Danielle Moss, Jacqueline Novogratz and Tim Leberecht — gave diverse, enlightening answers.

Music: Singer-songwriter Lex Land treats the audience to a performance of her Texas mid-century swing.

The talks in brief:

Ashley M. Grice speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Ashley M. Grice, purpose expert

Big idea: Purpose can embed meaning and authenticity into every aspect of a company, from the top floor to the shop floor. 

How? Ashley M. Grice thinks a lot about how companies can live and breathe their “why.” Different from mission statements or visions, which naturally change over time, a company’s “why” (or purpose) is timeless and impacts its entire ethos. She shares the example of a flight attendant who went above and beyond by thoughtfully giving Grice extra snacks on a busy day, a kind gesture that reflected the airline’s culture of purpose. Sharing useful advice for businesses, Grice details three important things to know about making purpose part of your company’s muscle memory: 1) Be authentic and uphold values; 2) Purpose exists in the crossroads of idealism and realism — and it’s supposed to be uncomfortable; 3) Purpose must impact every layer of a company, from a CEO’s strategy to middle management’s decision-making to frontline workers’ visibility. By continuously reflecting on the journey to purpose, it becomes the norm — and everyone’s role is important. 


Shervin Khodabandeh speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Shervin Khodabandeh, human and AI visionary

Big idea: We often think of artificial intelligence as technology that will one day replace human skill sets — but AI alone can’t solve all our problems. What if, instead of overinvesting in advanced algorithms, we combined the data-driven strengths of AI with the unique capabilities of human thinking? Shervin Khodabandeh shows how fostering a symbiotic relationship between people and AI creates more financial value for companies, a happier workforce and an ideal middle ground upon which challenging problems can be solved.

How? Even though companies across the world spend billions of dollars building AI capabilities, Khodabandeh says that only about ten percent of them see meaningful returns on their investments. He believes that one way to solve this problem is to use AI in conjunction with the creativity, judgment, empathy and ethics that humans offer. But how exactly can companies achieve mutually beneficial human-AI relationships? First, Kodabandeh says companies should identify the unique role AI systems could play in their organization — not simply as replacements for humans but as illuminators of innovative solutions or recommenders to improve decision-making. Next, companies should take advantage of feedback loops, through which humans and AI can learn from each other. Finally, they should use this knowledge to determine which combination of human-AI roles and skills best suits specific business needs. When that happens, an organization’s overall rate of learning increases, making it more agile, resilient and adaptable. “It is the human touch that will bring out the best in AI,” Kodabandeh says.


Ken Chenault in conversation with TED current affairs curator Whitney Pennington Rodgers at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Ken Chenault, business leader, in conversation with Whitney Pennington Rodgers, TED current affairs curator

Big idea: During times of crisis, leaders have a responsibility to inspire hope, remain grounded in core values and, ultimately, serve and empower the people they lead. 

How? “The best leaders recognize that leadership is both a responsibility and a privilege,” says Ken Chenault, who believes that if you want to lead, you have to be willing to serve. This mindset is especially crucial during times of crisis, when people depend on leaders to perform two key responsibilities: contextualizing challenges and emphasizing the potential to overcome them. Chenault says that one of the most important leadership strategies a company can have is understanding how to empower the people it serves — from employees and customers to investors and stakeholders. Working with organizations like General Catalyst, which centers technology in building companies, and OneTen, which helps Black Americans secure family-sustaining careers, he advocates for responsible innovation: a principle that says companies can and should meet the needs of their followers in an inclusive way, while making investments in new technologies. By upholding their integrity, fostering creative change and challenging the status quo, leaders have the opportunity to transform the workforce and give people opportunities to embark on their own leadership journeys.


Hyeonmi Kim speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Hyeonmi Kim, strategy consultant 

Big idea: The next great stories are coming from the bizarre and fantastical world of webtoons.

How? Pop culture is changing with a different kind of storytelling, says Hyeonmi Kim. They’re called webtoons: stories told using comic-like illustrations that are published in short segments (usually on a weekly basis) and meant to be read on a smartphone in five to ten minutes. Originating in Korea, webtoons have leapt out of niche platforms and onto the big screen, as with Netflix’s Hellbound, which hit the platform’s top ten list in 2022 after being released as webtoon in South Korea in 2019. Kim sees webtoons as a democratization of storytelling — anyone can share a story and find an audience — and an opportunity for up-and-coming creators to potentially hit on big-time success. What’s more, webtoons are breaking through mainstream media’s closed ecosystem of scriptwriters, where the same writers script (suspiciously similar) blockbusters, laying down a fresh pipeline of rich, varied storytelling. “The writers are diverse and creative, and so are their stories,” Kim says.


Bernhard Kowatsch speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Bernhard Kowatsch, social entrepreneur

Big idea: Big global challenges are no different than global business challenges.

How? Why do we think so traditionally about some of the world’s biggest challenges? Bernhard Kowatsch points to issues like global hunger, for example. After he and his business partner developed a successful app for easily donating meals to hungry children around the world, Kowatsch was inspired to do more. The opportunity arrived in leading the World Food Programme’s Innovation Accelerator, replicating what Silicon Valley does well but for global social good — in this case, supporting start-up and non-profit innovations worldwide and helping them scale successfully to disrupt hunger. Since 2015, the program has positively impacted the lives of more than eight million people, doubling year over year with initiatives such as Building Blocks (a blockchain-supported way for aid organizations to provide food to refugees) and the invention of a machine that fortifies flour with nutrients. Kowatsch asks: Can accelerated innovation and technology help tackle some of the world’s issues? He absolutely believes so — and has the evidence to prove it. The only barrier now is our own thinking.

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Imagination: Notes from Session 6 of TED2019

Sharmeen Obaid-Chinoy speaks at TED2019

Sharmeen Obaid-Chinoy talks about her documentary film on honor killings — and the lengths she went to to get the film seen in her home of Pakistan, at TED2019: Bigger Than Us, on April 17, 2019, Vancouver, BC, Canada. (Photo: Bret Hartman / TED)

What can we envision, together, to create a world with more joy, love, humanity? At Session 6 of TED2019, we take a deep dive into the world of imagination with some of the authors, designers, architects and filmmakers who are pushing the boundaries of what’s possible.

The event: Talks from TED2019, Session 6: Imagination, hosted by TED’s Helen Walters and Chee Pearlman

When and where: Wednesday, April 17, 2019, 11:15am, at the Vancouver Convention Centre in Vancouver, BC

Speakers: Jacqueline Woodson, Sharmeen Obaid-Chinoy, Jonny Sun, Sarah Sze, Rahul Mehrotra and Bjarke Ingels

The talks in brief:

Jacqueline Woodson, award-winning author and savorer of stories

  • Big idea: Reading slowly is a simple, fulfilling way to counter the whiplash of technology and the speed of life today.
  • How? Take your sweet time, says Jacqueline Woodson. Stories should not only be honored but savored, too. They help us travel through place and time, through the fictional and real-life perspectives of those who have experienced the past (and, sometimes, the future). In the pages of well-imagined books and generations-old oral histories, storytelling weaves together communities, fosters understanding and allows us to look deeply at the world around us. All we need to do is give these narratives the space and time to flourish and take root in our lives.
  • Quote of the talk: “Isn’t that what it’s all about: finding a way at the end of the day to not feel alone in this world, and a way to feel like we’ve changed it before we leave?”

Sharmeen Obaid-Chinoy, documentary filmmaker and storyteller

  • Big idea: Film can make positive change by exposing people to alternate views of the world, shifting how we think about ourselves, our cultures, our societies.
  • How? Obaid-Chinoy wanted to do something about violence against women in her native Pakistan. So she directed A Girl in the River: The Price of Forgiveness, which documents the country’s tradition of honor killings. It made waves globally, winning an Oscar and even inspiring Pakistan’s prime minister to denounce honor killings, but it wasn’t enough. Obaid-Chinoy took her film on the road, visiting small towns and villages with a mobile cinema. With a big screen plastered to the outside of a truck and a mini theater inside, the mobile cinema offered a safe space for women in segregated communities to watch. Side by side, through film, Obaid-Chinoy and her team encouraged conversation about the harmful traditional practice of honor killings.
  • Quote of the talk: “In small towns and villages across Pakistan, there is a revolution. Men are changing the way they interact with women; children are changing the way they see the world. One village at a time — through cinema.”

Jonny Sun shares his moments of vulnerability on social media and, amazingly, the internet talks back. Turns out, we can all be alone together, he says at TED2019: Bigger Than Us, on April 17, 2019, Vancouver, BC, Canada. (Photo: Bret Hartman / TED)

Jonny Sun, illustrator, author, screenwriter, all-round creative person

  • Big idea: The Internet can feel like a lonely, chaotic place. But in learning to be more vulnerable with each other online, we find that we are alone together.
  • How? Sun’s not here to tell you that social media is a force for unalloyed good. But it does have something important to offer us: each other. In sending jokes and endearing, misspelled, illustrated observations on the human condition “out to the void,” he has found that the void is often willing to talk back, reminding us of our shared human-ness, even if only for a moment. Read more about Jonny Sun’s talk here.
  • Quote of the talk: “If someone shares that they feel sad or afraid or alone … it actually makes me feel less alone. Not by getting rid of any of my loneliness, but by showing me that I am not alone in feeling lonely.”

Sarah Sze, an artist who has worked in places like the Seattle Opera House and the NYC subway system and whose work encompasses painting, sculpture, video and installation

  • Big idea: Art is a way to explore and express the wonders of the materials of our lives — along with their fragility and mutability.
  • How? Sze crafts immersive pieces — some as tall as buildings, splashed across walls or orbiting through galleries. They contain vast constellations of stuff as she plays with scale, time and memory and blurs the lines between what is art and what is everyday life. Just as our human experience is a visual palimpsest, a constantly redrawn sketch of all that we do, see and remember, Sze’s work strives to embody these actions and the tensions that exist among them.
  • Quote of the talk: “Female cheetahs are faster than male cheetahs and the reason is because, while they’re smaller, they have bigger hearts. That is a true fact and that may be the only true fact in here. The rest of it is art.”

Rahul Mehrotra takes us on a journey to India’s Kumbh Mela religious festival, where an ephemeral megacity is seamlessly built and disassembled every 12 years. He speaks at TED2019: Bigger Than Us, on April 17, 2019, Vancouver, BC, Canada. (Photo: Bret Hartman / TED)

Rahul Mehrotra, architect, urban designer, professor of design

  • Big idea: When it comes to designing cities, we’re obsessed with permanence and predictability. Yet by studying impermanent settlements, we can learn to build cities that are more adaptable, efficient and sustainable.
  • How? Every 12 years, a megacity springs up around the confluence of the India’s Yamuna and Ganges rivers. It houses the seven million pilgrims who live there for the 55-day duration of the Kumbh Mela religious festival. The city is fully functional yet impermanent and reversible — built in ten weeks and completely disassembled after the festival. In studying this singular event, Mehrotra realized that our preoccupation with permanence is shortsighted, locking resources into “permanent” solutions to problems that could be irrelevant within a decade. The ideal future of urban design? Elastic settlements with flexible elements that can travel, evolve or even disappear as the situation demands, leaving the lightest possible footprint on this fragile planet.
  • Quote of the talk: “We need to make a shift in our imagination about cities. … We need to use our resources more efficiently to extend the expiry date of our planet. We need to change urban design cultures to think of the temporal, the reversible, the disassemblable.”

Bjarke Ingels, architect and designer

  • Big idea: By designing architecture that adapts and shifts, we can create stronger communities and better prepare for the changing climate.
  • How? From a toxin-free power plant (with a rooftop you can ski on!) to a floating ocean city powered by solar energy, Ingels is expanding architecture’s vision. By tapping into our human adaptability, he shows how we can design buildings and habitats that are beautiful, accessible and resilient to climate change. We need to imagine vibrantly and design flexibly, he says — and, in doing so, we can forge a sustainable future for all.
  • Quote of the talk: “This is our collective human superpower: that we have the power to adapt to change and we have the power to give form to our future.”

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