Connexion
Would you pay two percent more for the carbon-neutral version of things you already buy? Tracing the journey of a lump of coal through the steelmaking supply chain, Jens Burchardt reveals the surprisingly cheap economics of low-carbon products. He speaks at TED@BCG on April 8, 2021. (Photo courtesy of TED)
Evolutions don’t happen overnight. After a year of slowing down and shifting priorities due to the pandemic, we can use this moment to find a better way forward. In a day of talks, interviews and performances, nine speakers and performers explored a range of innovative solutions aimed at addressing the climate crisis, cybersecurity, inequality, trust and more.
The event: TED@BCG: Evolutions is the tenth event TED and Boston Consulting Group have co-hosted to spotlight leading thinkers from around the globe and share their solutions for a better world. Hosted by TED’s Head of Partnerships Lisa Choi Owens, with opening remarks from Rich Lesser, CEO of BCG, and Chris Anderson, Head of TED.
Fun fact: TED@BCG events have generated 138 TED Talks, which have been viewed more 143 million times to date.
Music: Performance by neo-soul songstress MALIA.
The talks in brief:
Marcos Aguiar, digital trust advisor
Big idea: Trust plays a massive role in the success of businesses — and should be designed into their ecosystems.
How? Delivering on a promise or behaving in an expected way is key to earning a customer’s loyalty. Whether you’re scrolling through Facebook, hailing cars via Uber or booking a vacation on Airbnb, each business uses unique elements to win over consumers — oftentimes, with trust as their foundation. How can companies design with trust in mind? Sharing findings from a study that analyzed trust in business ecosystems, Marcos Aguiar offers a toolbox to building systemic trust that consists of seven elements: access; contracts with formalized terms and conditions; incentives to cooperate; control, or gentle guidance, that shapes behavior; transparency; intermediation; and mitigation when mishaps occur. While not all companies need every tool, he says, many will benefit greatly from three to six of them, depending on their industry. Aguiar encourages us all to consider the role trust plays in the platforms we use — and how it can improve our lives beyond them, too.
Anu Puusa, co-op enthusiast
Big idea: Cooperatives — businesses or other enterprises jointly owned, operated and controlled by their members — represent a sustainable model that can achieve long-term social, economic and environmental goals.
How? Cooperatives, also known as co-ops, are the invisible giant of the global economy, says Anu Puusa. Worldwide, there are more than three million co-ops, made up of one billion members, employing 280 million people and selling more than two trillion dollars in goods and services. How exactly do they work? Unlike most businesses, in which certain owners can buy power and influence, a co-op is fully owned by its members, who are also its customers and decision-makers. Each member has one vote, making each member an equal partner and owner in the business — whether the co-op is a farm, grocery store, bank, water supplier or any other organization. Co-ops find that sweet spot between for-profit businesses and the nonprofit world, Puusa says: while they do aim to make money, they also center members’ social and environmental goals and hope to anchor wealth in a community across generations. Because co-ops think in the long term rather than quarter to quarter, creating a sustainable business is the top priority. “Unlike capitalism, the cooperative movement is not broken,” Puusa says. “It just needs better marketing.”
Biotech pioneer Kiran Mazumdar-Shaw talks about equitable access to health care, the Indian biopharma industry and the essential role of international cooperation during the pandemic. She speaks with TED tech curator Simone Ross at TED@BCG on April 8, 2021. (Photo courtesy of TED)
Kiran Mazumdar-Shaw, biotech pioneer, in conversation with TED technology curator Simone Ross
Big idea: Key partnerships, global cooperation and a willingness to experiment with new ideas made COVID-19 vaccine development and distribution possible.
How? Kiran Mazumdar-Shaw, founder of Indian biopharmaceutical giant Biocon, discusses the development of COVID-19 vaccines, pointing to India’s critical role in the global vaccine supply chain and championing equitable health care access. Unlike many governments worldwide, the pharmaceutical industry formed key partnerships at the beginning of the coronavirus pandemic, which enabled the rapid development of vaccines and facilitated a wide-ranging distribution effort. Small biotech companies, such as BioNTech, Moderna and Novavax were first to create innovative vaccine programs when the virus hit. Importantly, they partnered with established pharmaceutical giants like Pfizer and Johnson & Johnson to fund, license and develop the vaccines and tap into the necessary networks and supply chains to distribute them. What’s more, Mazumdar-Shaw says, these “big Pharma” companies then partnered with each other to overcome production and manufacturing limitations and supply the world with millions of doses. From these partnerships, as well as equitable distribution initiatives like Cepi, COVAX and the Gates Foundation, she says, we’ve seen growing support for equitable access to health care.
Jens Burchardt, climate impact advocate
Big idea: Saving the planet doesn’t have to break the bank. By spending one to two percent more on eco-friendly products, consumers can help shift industries towards massively smaller (or non-existent) carbon footprints.
How? The steel industry is a highly competitive market — and a massive emitter of greenhouse gases. From the outset, the cost of transforming steelmaking into a low-carbon process would seem too high and potentially risky for suppliers. Jens Burchardt brings a fresh perspective to the challenge, walking us through the ins and outs of production in “hard-to-abate” (or energy-intensive) sectors. By tweaking the price consumers pay for products, he says, the world could take a huge step forward in lowering carbon emissions — and it may not be as expensive as we think. Using the example of an average European midsize sedan (which sells for approximately 30,000 euros), Burchardt breaks down the cost of materials — separate from assembly, marketing and other aspects of production — and calculates that it makes up only fifteen percent of the car’s total price. Companies could employ a low-carbon supplier and market their product as eco-friendly — for only 500 extra euros for consumers at the point of sale. For many industries, a greener world may not be as unreachable as once thought.
Want to do business in Africa? Emerging markets expert Nomava Zanazo shares four things companies need to understand about African customers. She speaks at TED@BCG on April 8, 2021. (Photo courtesy of TED)
Nomava Zanazo, emerging markets expert
Big idea: A message to businesses: stop assuming and get to know African consumers before you sell to them.
How? When looking to sell a new product or service in a country’s market, companies seek to understand the consumer base before jumping in, inquiring about aspects like shopping habits and brand loyalty. But when it comes to the African continent, they seem to abandon these considerations and lump assumptions broadly across its hyper-diverse 55 countries. Emerging markets expert (and South African) Nomava Zanazo gives a crash course on the everyday African spender. For example, Africans don’t want the cheapest product lines — but they do value brands and are much tech savvier than they’re given credit for. By debunking these misconceptions and myths, Zanazo encourages businesses to respect the African market and stop underestimating its consumers. Want your business to thrive in Africa? “Do the homework,” she says. “My continent is worth it.”
Nadya Bartol, cybersecurity leader
Big idea: We must remove the shame around cybersecurity mistakes in order to have safe digital lives.
How? We like to think of ourselves as confident and tech-savvy digital citizens. But many of us have accidentally downloaded a virus, been phished or had our identities stolen. Even software developers sometimes write insecure code without realizing it. These mistakes shouldn’t be hidden but highlighted in order to thwart future cybersecurity attacks, says Nadya Bartol — and we must start by lifting the shame. Much of modern life is computerized, from cars we drive to pacemakers that save lives, and anything digitally interconnected can be hacked. How do we truly stay safe in a digital world? Bartol suggests positive reinforcement and celebrated accountability to foster better, healthier cultures of cybersecurity. Only by being open and honest can we create an environment to learn, grow and protect ourselves in our hyperconnected world.
Beth Ford, farmer’s advocate, in conversation with TED business curator Corey Hajim
Big idea: US farmers face a wide range of challenges — from spotty broadband access to mounting climate disruptions. But there are also a variety of exciting solutions aimed at building 21st-century resilience.
How? As the CEO of Land O’Lakes, Beth Ford works to create a future for farmers that’s both environmentally and economically sustainable. Among many initiatives, she’s focused on expanding technology infrastructure, specifically by pushing for greater broadband access in rural areas. Many farming communities have little to no internet access, leaving children without remote learning opportunities and farmers without modern agricultural tech that requires bandwidth to operate. Ford is speaking with governments and other stakeholders in order to make broadband access a priority — and establish it as a basic right nationwide. She’s also helping farmers build out sustainable business practices in the face of climate volatility. Her team’s agronomists, for instance, work with farmers to get acre-by-acre insights into soil health; they’re also helping establish carbon credits, whereby farmers who reduce their carbon emissions can sell those offsets to other industries. It’s a climate-friendly approach that’s also profitable, Ford says — part of a wave of initiatives aimed at making farmers part of the solution.
We spend a lot of time trying to gain mastery over a set of skills or knowledge base. Adam Grant shows why it might be better to aspire not for mastery but rather being able to rethink what we think we know. He speaks at TED@BCG on April 8, 2021. (Photo courtesy of TED)
Adam Grant, organizational psychologist
Big idea: Confident humility allows us to remain flexible and rethink a situation, a critical skill in a rapidly changing world.
How? Most of us love trying on new clothes, eating at new restaurants and picking up new hobbies. But when it comes to our goals, identities and habits, we don’t like change — especially if it means giving up. Adam Grant digs into how we can avoid getting stuck in our same old ways of thinking and instead broaden our thought patterns and ourselves, even if it means choosing a path we didn’t originally envision. From an unlikely career as a diver to a fateful hike in Panama and a newfound hobby performing magic tricks, Grant shares examples from his own life that illustrate the confident humility needed to know “when to grit and when to quit.” Understanding when you’re in over your head or simply recognizing that you’re not on the right path is a crucial part of remaining flexible and dodging debilitating tunnel vision, so you can achieve your bigger goals.
Jens Burchardt speaks at TED@BCG, April 8th, 2021. Photo courtesy of TED.
Marco Tempest and his quadcopters perform a mind-bending display that feels equal parts science and magic at TEDSummit: A Community Beyond Borders, July 23, 2019, in Edinburgh, Scotland. (Photo: Bret Hartman / TED)
In an incredible session, speakers and performers laid out the biggest problems facing the world — from political and economic catastrophe to rising violence and deepfakes — and some new thinking on solutions.
The event: TEDSummit 2019, Session 3: The Big Rethink, hosted by Corey Hajim and Cyndi Stivers
When and where: Tuesday, July 23, 2019, 5pm BST, at the Edinburgh Convention Centre in Edinburgh, Scotland
Speakers: George Monbiot, Nick Hanauer, Raghuram Rajan, Marco Tempest, Rachel Kleinfeld, Danielle Citron, Patrick Chappatte
Music: KT Tunstall sharing how she found her signature sound and playing her hits “Miniature Disasters,” “Black Horse and the Cherry Tree” and “Suddenly I See.”
The talks in brief:
“We are a society of altruists, but we are governed by psychopaths,” says George Monbiot. He speaks at TEDSummit: A Community Beyond Borders, July 23, 2019, in Edinburgh, Scotland. (Photo: Ryan Lash / TED)
George Monbiot, investigative journalist and self-described “professional troublemaker”
Big idea: To get out of the political mess we’re in, we need a new story that captures the minds of people across fault lines.
Why? “Welcome to neoliberalism, the zombie doctrine that never seems to die,” says George Monbiot. We have been induced by politicians and economists into accepting an ideology of extreme competition and individualism, weakening the social bonds that make our lives worth living. And despite the 2008 financial crisis, which exposed the blatant shortcomings of neoliberalism, it still dominates our lives. Why? We haven’t yet produced a new story to replace it — a new narrative to help us make sense of the present and guide the future. So, Monbiot proposes his own: the “politics of belonging,” founded on the belief that most people are fundamentally altruistic, empathetic and socially minded. If we can tap into our fundamental urge to cooperate — namely, by building generous, inclusive communities around the shared sphere of the commons — we can build a better world. With a new story to light the way, we just might make it there.
Quote of the talk: “We are a society of altruists, but we are governed by psychopaths.”
Nick Hanauer, entrepreneur and venture capitalist.
Big idea: Economics has ceased to be a rational science in the service of the “greater good” of society. It’s time to ditch neoliberal economics and create tools that address inequality and injustice.
How? Today, under the banner of unfettered growth through lower taxes, fewer regulations, and lower wages, economics has become a tool that enforces the growing gap between the rich and poor. Nick Hanauer thinks that we must recognize that our society functions not because it’s a ruthless competition between its economically fittest members but because cooperation between people and institutions produces innovation. Competition shouldn’t be between the powerful at the expense of everyone else but between ideas battling it out in a well-managed marketplace in which everyone can participate.
Quote of the talk: “Successful economies are not jungles, they’re gardens — which is to say that markets, like gardens, must be tended … Unconstrained by social norms or democratic regulation, markets inevitably create more problems than they solve.”
Raghuram Rajan shares his idea for “inclusive localism” — giving communities the tools to turn themselves around while establishing standards tp prevent discrimination and corruption — at TEDSummit: A Community Beyond Borders, July 23, 2019, in Edinburgh, Scotland. (Photo: Ryan Lash / TED)
Raghuram Rajan, economist and former Governor of the Reserve Bank of India
Big idea: As markets grow and governments focus on solving economic problems from the top-down, small communities and neighborhoods are losing their voices — and their livelihoods. But if nations lack the tools to address local problems, it’s time to turn to grass-roots communities for solutions.
How? Raghuram Rajan believes that nations must exercise “inclusive localism”: giving communities the tools to turn themselves around while establishing standards tp prevent discrimination and corruption. As local leaders step forward, citizens become active, and communities receive needed resources from philanthropists and through economic incentives, neighborhoods will thrive and rebuild their social fabric.
Quote of the talk: “What we really need [are] bottom-up policies devised by the community itself to repair the links between the local community and the national — as well as thriving international — economies.”
Marco Tempest, cyber illusionist
Big idea: Illusions that set our imaginations soaring are created when magic and science come together.
Why? “Is it possible to create illusions in a world where technology makes anything possible?” asks techno-magician Marco Tempest, as he interacts with his group of small flying machines called quadcopters. The drones dance around him, reacting buoyantly to his gestures and making it easy to anthropomorphize or attribute personality traits. Tempest’s buzzing buddies swerve, hover and pause, moving in formation as he orchestrates them. His mind-bending display will have you asking yourself: Was that science or magic? Maybe it’s both.
Quote to remember: “Magicians are interesting, their illusions accomplish what technology cannot, but what happens when the technology of today seems almost magical?”
Rachel Kleinfeld, democracy advisor and author
Big idea: It’s possible to quell violence — in the wider world and in our own backyards — with democracy and a lot of political TLC.
How? Compassion-concentrated action. We need to dispel the idea that some people deserve violence because of where they live, the communities they’re a part of or their socio-economic background. Kleinfeld calls this particular, inequality-based vein of violence “privilege violence,” explaining how it evolves in stages and the ways we can eradicate it. By deprogramming how we view violence and its origins and victims, we can move forward and build safer, more secure societies.
Quote of the talk: “The most important thing we can do is abandon the notion that some lives are just worth less than others.”
“Not only do we believe fakes, we are starting to doubt the truth,” says Danielle Citron, revealing the threat deepfakes pose to the truth and democracy. She speaks at TEDSummit: A Community Beyond Borders, July 23, 2019, in Edinburgh, Scotland. (Photo: Ryan Lash / TED)
Danielle Citron, professor of law and deepfake scholar
Big idea: Deepfakes — machine learning technology used to manipulate or fabricate audio and video content — can cause significant harm to individuals and society. We need a comprehensive legislative and educational approach to the problem.
How? The use of deepfake technology to manipulate video and audio for malicious purposes — whether it’s to stoke violence against minorities or to defame politicians and journalists — is becoming ubiquitous. With tools being made more accessible and their products more realistic, what becomes of that key ingredient for democratic processes: the truth? As Danielle Citron points out, “Not only do we believe fakes, we are starting to doubt the truth.” The fix, she suggests, cannot be merely technological. Legislation worldwide must be tailored to fighting digital impersonations that invade privacy and ruin lives. Educational initiatives are needed to teach the media how to identify fakes, persuade law enforcement that the perpetrators are worth prosecuting and convince the public at large that the future of democracy really is at stake.
Quote of the talk: “Technologists expect that advances in AI will soon make it impossible to distinguish a fake video and a real one. How can truths emerge in a deepfake ridden ‘marketplace of ideas?’ Will we take the path of least resistance and just believe what we want to believe, truth be damned?”
“Freedom of expression is not incompatible with dialogue and listening to each other, but it is incompatible with intolerance,” says editorial cartoonist Patrick Chappatte. He speaks at TEDSummit: A Community Beyond Borders, July 23, 2019, in Edinburgh, Scotland. (Photo: Ryan Lash / TED)
Patrick Chappatte, editorial cartoonist and graphic journalist
Big idea: We need humor like we need the air we breathe. We shouldn’t risk compromising our freedom of speech by censoring ourselves in the name of political correctness.
How? Our social media-saturated world is both a blessing and a curse for political cartoonists like Patrick Chappatte, whose satirical work can go viral while also making them, and the publications they work for, a target. Be it a prison sentence, firing or the outright dissolution of cartoon features in newspapers, editorial cartoonists worldwide are increasingly penalized for their art. Chappatte emphasizes the importance of the art form in political discourse by guiding us through 20 years of editorial cartoons that are equal parts humorous and caustic. In an age where social media platforms often provide places for fury instead of debate, he suggests that traditional media shouldn’t shy away from these online kingdoms, and neither should we. Now is the time to resist preventative self-censorship; if we don’t, we risk waking up in a sanitized world without freedom of expression.
Quote of the talk: “Freedom of expression is not incompatible with dialogue and listening to each other, but it is incompatible with intolerance.”
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At TEDSummit 2019, more than 1,000 members of the TED community will gather for five days of performances, workshops, brainstorming, outdoor activities, future-focused discussions and, of course, an eclectic program of TED Talks — curated by TED Global curator Bruno Giussani, pictured above. (Photo: Marla Aufmuth / TED)
With TEDSummit 2019 just two months away, it’s time to unveil the first group of speakers that will take to the stage in Edinburgh, Scotland, from July 21-25.
Three years ago, more than 1,000 members of the TED global community convened in Banff, Canada, for the first-ever TEDSummit. We talked about the fracturing state of the world, the impact of technology and the accelerating urgency of climate change. And we drew wisdom and inspiration from the speakers — and from each other.
These themes are equally pressing today, and we’ll bring them to the stage in novel, more developed ways in Edinburgh. We’ll also address a wide range of additional topics that demand attention — looking not only for analysis but also antidotes and solutions. To catalyze this process, half of the TEDSummit conference program will take place outside the theatre, as experts host an array of Discovery Sessions in the form of hands-on workshops, activities, debates and conversations.
Check out a glimpse of the lineup of speakers who will share their future-focused ideas below. Some are past TED speakers returning to give new talks; others will step onto the red circle for the first time. All will help us understand the world we currently live in.
Here we go! (More will be added in the coming weeks):
Anna Piperal, digital country expert
Bob Langert, corporate changemaker
Carl Honoré, author
Carole Cadwalladr, investigative journalist
Diego Prilusky, immersive media technologist
Eli Pariser, organizer and author
Fay Bound Alberti, historian
George Monbiot, thinker and author
Hajer Sharief, youth inclusion activist
Howard Taylor, children safety advocate
Jochen Wegner, editor and dialogue creator
Kelly Wanser, geoengineering expert
Ma Yansong, architect
Marco Tempest, technology magician
Margaret Heffernan, business thinker
María Neira, global public health official
Mariana Lin, AI personalities writer
Mariana Mazzucato, economist
Marwa Al-Sabouni, architect
Nick Hanauer, capitalism redesigner
Nicola Jones, science writer
Nicola Sturgeon, First Minister of Scotland
Omid Djalili, comedian
Patrick Chappatte, editorial cartoonist
Pico Iyer, global author
Poet Ali, Philosopher, poet
Rachel Kleinfeld, violence scholar
Raghuram Rajan, former central banker
Rose Mutiso, energy for Africa activist
Sandeep Jauhar, cardiologist
Sara-Jane Dunn, computational biologist
Sheperd Doeleman, black hole scientist
Sonia Livingstone, social psychologist
Susan Cain, quiet revolutionary
Tim Flannery, carbon-negative tech scholar
Tshering Tobgay, former Prime Minister of Bhutan
With them, a number of artists will also join us at TEDSummit, including:
Djazia Satour, singer
ELEW, pianist and DJ
KT Tunstall, singer and songwriter
Min Kym, virtuoso violinist
Radio Science Orchestra, space-music orchestra
Yilian Cañizares, singer and songwriter
Registration for TEDSummit is open for active members of our various communities: TED conference members, Fellows, past TED speakers, TEDx organizers, Educators, Partners, Translators and more. If you’re part of one of these communities and would like to attend, please visit the TEDSummit website.
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TED-Ed’s Stephanie Lo (left) and TED’s own Cloe Shasha co-host the salon Education Everywhere, on January 24, 2019, at the TED World Theater in New York City. (Photo: Dian Lofton / TED)
The event: TED Salon: Education Everywhere, curated by Cloe Shasha, TED’s director of speaker development; Stephanie Lo, director of programs for TED-Ed; and Logan Smalley, director of TED-Ed
The partner: Bezos Family Foundation and ENDLESS
When and where: Thursday, January 24, 2019, at the TED World Theater in New York City
Music: Nora Brown fingerpicking the banjo
The big idea: We’re relying on educators to teach more skills than ever before — for a future we can’t quite predict.
Awesome animations: Courtesy of TED-Ed, whose videos are watched by more than two million learners around the world every day
New idea (to us anyway): Poverty is associated with a smaller cortical surface of the brain.
Good to be reminded: Education doesn’t just happen in the classroom. It happens online, in our businesses, our social systems and beyond.
Nora Brown, who picked up the ukulele at age six, brings her old-time banjo sound to the TED stage. (Photo: Dian Lofton / TED)
The talks in brief:
Kimberly Noble, a neuroscientist and director of the Neurocognition, Early Experience and Development Lab at Columbia University
Olympia Della Flora, associate superintendent for school development for Stamford Public Schools in Connecticut, and the former principal at Ohio Avenue Elementary School in Columbus, Ohio
Marcos Silva, a TED-Ed Innovative Educator and public school teacher in McAllen, Texas; and Ana Rodriguez, a student who commutes three hours every day to school from Mexico
Joel Levin, a technology teacher and the cofounder of MinecraftEdu
Jarrell E. Daniels offers a new vision for the criminal justice system centered on education and growth. (Photo: Dian Lofton / TED)
Jarrell E. Daniels, criminal justice activist and Columbia University Justice-In-Education Scholar
Liz Kleinrock, third-grade teacher and diversity coordinator at a charter school in Los Angeles
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