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The talks of TED@BCG 2022

The world is facing an unprecedented pace of change. In a day of talks and performances, a diverse group of experts explore how to stay ahead of the curve — covering everything from the value of purpose in business to the democratization of storytelling and the exciting potential of human-AI collaboration.

The event: TED@BCG 2022 is the twelfth event TED and Boston Consulting Group have co-hosted to spotlight leading thinkers from around the globe. Hosted by TED’s Head of Partnerships Lisa Choi Owens, with opening remarks from Christoph Schweizer, CEO of BCG.

Special feature: For this event, TED reached out to five past speakers (all brilliant business leaders) and asked them one question: What idea in business is not being embraced fast enough? The five speakers — Margaret Heffernan, Angela Duckworth, Danielle Moss, Jacqueline Novogratz and Tim Leberecht — gave diverse, enlightening answers.

Music: Singer-songwriter Lex Land treats the audience to a performance of her Texas mid-century swing.

The talks in brief:

Ashley M. Grice speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Ashley M. Grice, purpose expert

Big idea: Purpose can embed meaning and authenticity into every aspect of a company, from the top floor to the shop floor. 

How? Ashley M. Grice thinks a lot about how companies can live and breathe their “why.” Different from mission statements or visions, which naturally change over time, a company’s “why” (or purpose) is timeless and impacts its entire ethos. She shares the example of a flight attendant who went above and beyond by thoughtfully giving Grice extra snacks on a busy day, a kind gesture that reflected the airline’s culture of purpose. Sharing useful advice for businesses, Grice details three important things to know about making purpose part of your company’s muscle memory: 1) Be authentic and uphold values; 2) Purpose exists in the crossroads of idealism and realism — and it’s supposed to be uncomfortable; 3) Purpose must impact every layer of a company, from a CEO’s strategy to middle management’s decision-making to frontline workers’ visibility. By continuously reflecting on the journey to purpose, it becomes the norm — and everyone’s role is important. 


Shervin Khodabandeh speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Shervin Khodabandeh, human and AI visionary

Big idea: We often think of artificial intelligence as technology that will one day replace human skill sets — but AI alone can’t solve all our problems. What if, instead of overinvesting in advanced algorithms, we combined the data-driven strengths of AI with the unique capabilities of human thinking? Shervin Khodabandeh shows how fostering a symbiotic relationship between people and AI creates more financial value for companies, a happier workforce and an ideal middle ground upon which challenging problems can be solved.

How? Even though companies across the world spend billions of dollars building AI capabilities, Khodabandeh says that only about ten percent of them see meaningful returns on their investments. He believes that one way to solve this problem is to use AI in conjunction with the creativity, judgment, empathy and ethics that humans offer. But how exactly can companies achieve mutually beneficial human-AI relationships? First, Kodabandeh says companies should identify the unique role AI systems could play in their organization — not simply as replacements for humans but as illuminators of innovative solutions or recommenders to improve decision-making. Next, companies should take advantage of feedback loops, through which humans and AI can learn from each other. Finally, they should use this knowledge to determine which combination of human-AI roles and skills best suits specific business needs. When that happens, an organization’s overall rate of learning increases, making it more agile, resilient and adaptable. “It is the human touch that will bring out the best in AI,” Kodabandeh says.


Ken Chenault in conversation with TED current affairs curator Whitney Pennington Rodgers at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Ken Chenault, business leader, in conversation with Whitney Pennington Rodgers, TED current affairs curator

Big idea: During times of crisis, leaders have a responsibility to inspire hope, remain grounded in core values and, ultimately, serve and empower the people they lead. 

How? “The best leaders recognize that leadership is both a responsibility and a privilege,” says Ken Chenault, who believes that if you want to lead, you have to be willing to serve. This mindset is especially crucial during times of crisis, when people depend on leaders to perform two key responsibilities: contextualizing challenges and emphasizing the potential to overcome them. Chenault says that one of the most important leadership strategies a company can have is understanding how to empower the people it serves — from employees and customers to investors and stakeholders. Working with organizations like General Catalyst, which centers technology in building companies, and OneTen, which helps Black Americans secure family-sustaining careers, he advocates for responsible innovation: a principle that says companies can and should meet the needs of their followers in an inclusive way, while making investments in new technologies. By upholding their integrity, fostering creative change and challenging the status quo, leaders have the opportunity to transform the workforce and give people opportunities to embark on their own leadership journeys.


Hyeonmi Kim speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Hyeonmi Kim, strategy consultant 

Big idea: The next great stories are coming from the bizarre and fantastical world of webtoons.

How? Pop culture is changing with a different kind of storytelling, says Hyeonmi Kim. They’re called webtoons: stories told using comic-like illustrations that are published in short segments (usually on a weekly basis) and meant to be read on a smartphone in five to ten minutes. Originating in Korea, webtoons have leapt out of niche platforms and onto the big screen, as with Netflix’s Hellbound, which hit the platform’s top ten list in 2022 after being released as webtoon in South Korea in 2019. Kim sees webtoons as a democratization of storytelling — anyone can share a story and find an audience — and an opportunity for up-and-coming creators to potentially hit on big-time success. What’s more, webtoons are breaking through mainstream media’s closed ecosystem of scriptwriters, where the same writers script (suspiciously similar) blockbusters, laying down a fresh pipeline of rich, varied storytelling. “The writers are diverse and creative, and so are their stories,” Kim says.


Bernhard Kowatsch speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Bernhard Kowatsch, social entrepreneur

Big idea: Big global challenges are no different than global business challenges.

How? Why do we think so traditionally about some of the world’s biggest challenges? Bernhard Kowatsch points to issues like global hunger, for example. After he and his business partner developed a successful app for easily donating meals to hungry children around the world, Kowatsch was inspired to do more. The opportunity arrived in leading the World Food Programme’s Innovation Accelerator, replicating what Silicon Valley does well but for global social good — in this case, supporting start-up and non-profit innovations worldwide and helping them scale successfully to disrupt hunger. Since 2015, the program has positively impacted the lives of more than eight million people, doubling year over year with initiatives such as Building Blocks (a blockchain-supported way for aid organizations to provide food to refugees) and the invention of a machine that fortifies flour with nutrients. Kowatsch asks: Can accelerated innovation and technology help tackle some of the world’s issues? He absolutely believes so — and has the evidence to prove it. The only barrier now is our own thinking.

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Business Unusual: Notes from Session 4 of TEDSummit 2019

ELEW and Marcus Miller blend jazz improvisation with rock in a musical cocktail of “rock-jazz.” They perform at TEDSummit: A Community Beyond Borders, July 24, 2019, in Edinburgh, Scotland. (Photo: Dian Lofton / TED)

To keep pace with our ever-changing world, we need out-of-the-box ideas that are bigger and more imaginative than ever. The speakers and performers from this session explore these possibilities, challenging us to think harder about the notions we’ve come to accept.

The event: TEDSummit 2019, Session 4: Business Unusual, hosted by Whitney Pennington Rodgers and Cloe Shasha

When and where: Wednesday, July 24, 2019, 9am BST, at the Edinburgh Convention Centre in Edinburgh, Scotland

Speakers: Margaret Heffernan, Bob Langert, Rose Mutiso, Mariana Mazzucato, Diego Prilusky

Music: A virtuosic violin performance by Min Kym, and a closing performance by ELEW featuring Marcus Miller, blending jazz improvisation with rock in a musical cocktail of “rock-jazz.”

The talks in brief:

“The more we let machines think for us, the less we can think for ourselves,” says Margaret Heffernan. She speaks at TEDSummit: A Community Beyond Borders, July 24, 2019, in Edinburgh, Scotland. (Photo: Dian Lofton / TED)

Margaret Heffernan, entrepreneur, former CEO and writer 

Big idea: The more we rely on technology to make us efficient, the fewer skills we have to confront the unexpected. That’s why we must start practicing “just-in-case” management — anticipating the events (climate catastrophes, epidemics, financial crises) that will almost certainly happen but are ambiguous in timing, scale and specifics. 

Why? In our complex, unpredictable world, changes can occur out of the blue and have outsize impacts. When governments, businesses and individuals prioritize efficiency above all else, it keeps them from responding quickly, effectively and creatively. That’s why we all need to focus on cultivating what Heffernan calls our “unpredictable, messy human skills.” These include exercising our social abilities to build strong relationships and coalitions; humility to admit we don’t have all the answers; imagination to dream up never-before-seen solutions; and bravery to keep experimenting.

Quote of the talk: “The harder, deeper truth is that the future is uncharted, that we can’t map it until we get there. But that’s OK because we have so much capacity for imagination — if we use it. We have deep talents for inventiveness and exploration — if we apply them. We are brave enough to invent things we’ve never seen before. Lose these skills and we are adrift. But hone and develop them, and we can make any future we choose.”


Bob Langert, sustainability expert and VP of sustainability at McDonald’s

Big idea: Adversaries can be your best allies.

How? Three simple steps: reach out, listen and learn. As a “corporate suit” (his words), Bob Langert collaborates with his company’s strongest critics to find business-friendly solutions for society. Instead of denying and pushing back, he tries to embrace their perspectives and suggestions. He encourages others in positions of power to do the same, driven by this mindset: assume the best intentions of your critics; focus on the truth, the science and facts; and be open and transparent in order to turn critics into allies. The worst-case scenario? You’ll become better, your organization will become better — and you might make some friends along the way.

Fun fact: After working with NGOs in the 1990s, McDonald’s reduced 300 million pounds of waste over 10 years.


“When we talk about providing energy for growth, it is not just about innovating the technology: it’s the slow and hard work of improving governance, institutions and a broader macro-environment,” says Rose Mutiso. She speaks at TEDSummit: A Community Beyond Borders, July 24, 2019, in Edinburgh, Scotland. (Photo: Dian Lofton / TED)

Rose Mutiso, energy scientist

Big Idea: In order to grow out of poverty, African countries need a steady supply of abundant and affordable electricity.

Why? Energy poverty, or the lack of access to electricity and other basic energy services, affects nearly two-thirds of Sub-Saharan Africa. As the region’s population continues to grow, we have the opportunity to build a new energy system — from scratch — to grow with it, says Rose Mutiso. It starts with naming the systemic holes that current solutions (solar, LED and battery technology) overlook: we don’t have a clear consensus on what energy poverty is; there’s too much reliance on quick fixes; and we’re misdirecting our climate change concerns. What we need, Mutiso says, is nuanced, large-scale solutions with a diverse range of energy sources. For instance, the region has significant hydroelectric potential, yet less than 10 percent of this potential is currently being utilized. If we work hard to find new solutions to our energy deficits now, everybody benefits.

Quote of talk:Countries cannot grow out of poverty without access to a steady supply of abundant, affordable and reliable energy to power these productive sectors — what I call energy for growth.”


Mariana Mazzucato, economist and policy influencer

Big idea: We’ve forgotten how to tell the difference between the value extractors in the C-suites and finance sectors and the value producers, the workers and taxpayers who actually fuel innovation and productivity. And recently we’ve neglected the importance of even questioning the difference between the two.

How? Economists must redefine and recognize true value creators, envisioning a system that rewards them just as much as CEOs, investors and bankers. We need to rethink how we value education, childcare and other “free” services — which don’t have a price but clearly contribute to sustaining our economies. We need to make sure that our entire society not only shares risks but also rewards.

Quote of the talk: “[During the bank bailouts] we didn’t hear the taxpayers bragging that they were value creators. But, obviously, having bailed out the biggest ‘value-creating’ productive companies, perhaps they should have.”


Diego Prilusky demos his immersive storytelling technology, bringing Grease to the TED stage. He speaks at TEDSummit: A Community Beyond Borders, July 24, 2019, in Edinburgh, Scotland. (Photo: Bret Hartman / TED)

Diego Prilusky, video pioneer

Big idea: Get ready for the next revolution in visual storytelling: volumetric video, which aims to do nothing less than recreate reality as a cinematic experience.

How? Movies have been around for more than 100 years, but we’re still making (and watching) them in basically the same way. Can movies exist beyond the flat screen? Yes, says Diego Prilusky, but we’ll first need to completely rethink how they’re made. With his team at Intel Studios, Prilusky is pioneering volumetric video, a data-intensive medium powered by hundreds of sensors that capture light and motion from every possible direction. The result is like being inside a movie, which you could explore from different perspectives (or even through a character’s own eyes). In a live tech demo, Prilusky takes us inside a reshoot of an iconic dance number from the 1978 hit Grease. As actors twirl and sing “You’re the One That I Want,” he positions and repositions his perspective on the scene — moving, around, in front of and in between the performers. Film buffs can rest easy, though: the aim isn’t to replace traditional movies, he says, but to empower creators to tell stories in new ways, across multiple vantage points.

Quote of the talk: “We’re opening the gates for new possibilities of immersive storytelling.”

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A first glimpse at the TEDSummit 2019 speaker lineup

Par : TED Staff

At TEDSummit 2019, more than 1,000 members of the TED community will gather for five days of performances, workshops, brainstorming, outdoor activities, future-focused discussions and, of course, an eclectic program of TED Talks — curated by TED Global curator Bruno Giussani, pictured above. (Photo: Marla Aufmuth / TED)

With TEDSummit 2019 just two months away, it’s time to unveil the first group of speakers that will take to the stage in Edinburgh, Scotland, from July 21-25.

Three years ago, more than 1,000 members of the TED global community convened in Banff, Canada, for the first-ever TEDSummit. We talked about the fracturing state of the world, the impact of technology and the accelerating urgency of climate change. And we drew wisdom and inspiration from the speakers — and from each other.

These themes are equally pressing today, and we’ll bring them to the stage in novel, more developed ways in Edinburgh. We’ll also address a wide range of additional topics that demand attention — looking not only for analysis but also antidotes and solutions. To catalyze this process, half of the TEDSummit conference program will take place outside the theatre, as experts host an array of Discovery Sessions in the form of hands-on workshops, activities, debates and conversations.

Check out a glimpse of the lineup of speakers who will share their future-focused ideas below. Some are past TED speakers returning to give new talks; others will step onto the red circle for the first time. All will help us understand the world we currently live in.

Here we go! (More will be added in the coming weeks):

Anna Piperal, digital country expert

Bob Langert, corporate changemaker

Carl Honoré, author

Carole Cadwalladr, investigative journalist

Diego Prilusky, immersive media technologist

Eli Pariser, organizer and author

Fay Bound Alberti, historian

George Monbiot, thinker and author

Hajer Sharief, youth inclusion activist

Howard Taylor, children safety advocate

Jochen Wegner, editor and dialogue creator

Kelly Wanser, geoengineering expert

Ma Yansong, architect

Marco Tempest, technology magician

Margaret Heffernan, business thinker

María Neira, global public health official

Mariana Lin, AI personalities writer

Mariana Mazzucato, economist

Marwa Al-Sabouni, architect

Nick Hanauer, capitalism redesigner

Nicola Jones, science writer

Nicola Sturgeon, First Minister of Scotland

Omid Djalili, comedian

Patrick Chappatte, editorial cartoonist

Pico Iyer, global author

Poet Ali, Philosopher, poet

Rachel Kleinfeld, violence scholar

Raghuram Rajan, former central banker

Rose Mutiso, energy for Africa activist

Sandeep Jauhar, cardiologist

Sara-Jane Dunn, computational biologist

Sheperd Doeleman, black hole scientist

Sonia Livingstone, social psychologist

Susan Cain, quiet revolutionary

Tim Flannery, carbon-negative tech scholar

Tshering Tobgay, former Prime Minister of Bhutan

 

With them, a number of artists will also join us at TEDSummit, including:

Djazia Satour, singer

ELEW, pianist and DJ

KT Tunstall, singer and songwriter

Min Kym, virtuoso violinist

Radio Science Orchestra, space-music orchestra

Yilian Cañizares, singer and songwriter

 

Registration for TEDSummit is open for active members of our various communities: TED conference members, Fellows, past TED speakers, TEDx organizers, Educators, Partners, Translators and more. If you’re part of one of these communities and would like to attend, please visit the TEDSummit website.

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A new mission to mobilize 2 million women in US politics … and more TED news

TED2019 may be past, but the TED community is busy as ever. Below, a few highlights.

Amplifying 2 million women across the U.S. Activist Ai-jen Poo, Black Lives Matter co-founder Alicia Garza and Planned Parenthood past president Cecile Richards have joined forces to launch Supermajority, which aims to train 2 million women in the United States to become activists and political leaders. To scale, the political hub plans to partner with local nonprofits across the country; as a first step, the co-founders will embark on a nationwide listening tour this summer. (Watch Poo’s, Garza’s and Richards’ TED Talks.)

Sneaker reseller set to break billion-dollar record. Sneakerheads, rejoice! StockX, the sneaker-reselling digital marketplace led by data expert Josh Luber, will soon become the first company of its kind with a billion-dollar valuation, thanks to a new round of venture funding.  StockX — a platform where collectible and limited-edition sneakers are bought and exchanged through real-time bidding — is an evolution of Campless, Luber’s site that collected data on rare sneakers. In an interview with The New York Times, Luber said that StockX pulls in around $2 million in gross sales every day. (Watch Luber’s TED Talk.)

A move to protect iconic African-American photo archives. Investment expert Mellody Hobson and her husband, filmmaker George Lucas, filed a motion to acquire the rich photo archives of iconic African-American lifestyle magazines Ebony and Jet. The archives are owned by the recently bankrupt Johnson Publishing Company; Hobson and Lucas intend to gain control over them through their company, Capital Holdings V. The collections include over 5 million photos of notable events and people in African American history, particularly during the Civil Rights Movement. In a statement, Capital Holdings V said: “The Johnson Publishing archives are an essential part of American history and have been critical in telling the extraordinary stories of African-American culture for decades. We want to be sure the archives are protected for generations to come.” (Watch Hobson’s TED Talk.)

10 TED speakers chosen for the TIME100. TIME’s annual round-up of the 100 most influential people in the world include climate activist Greta Thunberg, primatologist and environmentalist Jane Goodall, astrophysicist Sheperd Doeleman and educational entrepreneur Fred Swaniker — also Nancy Pelosi, the Pope, Leana Wen, Michelle Obama, Gayle King (who interviewed Serena Williams and now co-hosts CBS This Morning home to TED segment), and Jeanne Gang. Thunberg was honored for her work igniting climate change activism among teenagers across the world; Goodall for her extraordinary life work of research into the natural world and her steadfast environmentalism; Doeleman for his contribution to the Harvard team of astronomers who took the first photo of a black hole; and Swaniker for the work he’s done to educate and cultivate the next generation of African leaders. Bonus: TIME100 luminaries are introduced in short, sharp essays, and this year many of them came from TEDsters including JR, Shonda Rhimes, Bill Gates, Jennifer Doudna, Dolores Huerta, Hans Ulrich Obrest, Tarana Burke, Kai-Fu Lee, Ian Bremmer, Stacey Abrams, Madeleine Albright, Anna Deavere Smith and Margarethe Vestager. (Watch Thunberg’s, Goodall’s, Doeleman’s, Pelosi’s, Pope Francis’, Wen’s, Obama’s, King’s, Gang’s and Swaniker’s TED Talks.)

Meet Sports Illustrated’s first hijab-wearing model. Model and activist Halima Aden will be the first hijab-wearing model featured in Sports Illustrated’s annual swimsuit issue, debuting May 8. Aden will wear two custom burkinis, modestly designed swimsuits. “Being in Sports Illustrated is so much bigger than me,” Aden said in a statement, “It’s sending a message to my community and the world that women of all different backgrounds, looks, upbringings can stand together and be celebrated.” (Watch Aden’s TED Talk.)

Scotland post-surgical deaths drop by a third, and checklists are to thank. A study indicated a 37 percent decrease in post-surgical deaths in Scotland since 2008, which it attributed to the implementation of a safety checklist. The 19-item list created by the World Health Organization is supposed to encourage teamwork and communication during operations. The death rate fell to 0.46 per 100 procedures between 2000 and 2014, analysis of 6.8 million operations showed. Dr. Atul Gawande, who introduced the checklist and co-authored the study, published in the British Journal of Surgery, said to the BBC: “Scotland’s health system is to be congratulated for a multi-year effort that has produced some of the largest population-wide reductions in surgical deaths ever documented.” (Watch Gawanda’s TED Talk.) — BG

And finally … After the actor Luke Perry died unexpectedly of a stroke in February, he was buried according to his wishes: on his Tennessee family farm, wearing a suit embedded with spores that will help his body decompose naturally and return to the earth. His Infinity Burial Suit was made by Coeio, led by designer, artist and TED Fellow Jae Rhim Lee. Back in 2011, Lee demo’ed the mushroom burial suit onstage at TEDGlobal; now she’s focused on testing and creating suits for more people. On April 13, Lee spoke at Perry’s memorial service, held at Warner Bros. Studios in Burbank; Perry’s daughter revealed his story in a thoughtful instagram post this past weekend. (Watch Lee’s TED Talk.) — EM

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