The talks of TED@BCG 2022

The world is facing an unprecedented pace of change. In a day of talks and performances, a diverse group of experts explore how to stay ahead of the curve — covering everything from the value of purpose in business to the democratization of storytelling and the exciting potential of human-AI collaboration.

The event: TED@BCG 2022 is the twelfth event TED and Boston Consulting Group have co-hosted to spotlight leading thinkers from around the globe. Hosted by TED’s Head of Partnerships Lisa Choi Owens, with opening remarks from Christoph Schweizer, CEO of BCG.

Special feature: For this event, TED reached out to five past speakers (all brilliant business leaders) and asked them one question: What idea in business is not being embraced fast enough? The five speakers — Margaret Heffernan, Angela Duckworth, Danielle Moss, Jacqueline Novogratz and Tim Leberecht — gave diverse, enlightening answers.

Music: Singer-songwriter Lex Land treats the audience to a performance of her Texas mid-century swing.

The talks in brief:

Ashley M. Grice speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Ashley M. Grice, purpose expert

Big idea: Purpose can embed meaning and authenticity into every aspect of a company, from the top floor to the shop floor. 

How? Ashley M. Grice thinks a lot about how companies can live and breathe their “why.” Different from mission statements or visions, which naturally change over time, a company’s “why” (or purpose) is timeless and impacts its entire ethos. She shares the example of a flight attendant who went above and beyond by thoughtfully giving Grice extra snacks on a busy day, a kind gesture that reflected the airline’s culture of purpose. Sharing useful advice for businesses, Grice details three important things to know about making purpose part of your company’s muscle memory: 1) Be authentic and uphold values; 2) Purpose exists in the crossroads of idealism and realism — and it’s supposed to be uncomfortable; 3) Purpose must impact every layer of a company, from a CEO’s strategy to middle management’s decision-making to frontline workers’ visibility. By continuously reflecting on the journey to purpose, it becomes the norm — and everyone’s role is important. 

Shervin Khodabandeh speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Shervin Khodabandeh, human and AI visionary

Big idea: We often think of artificial intelligence as technology that will one day replace human skill sets — but AI alone can’t solve all our problems. What if, instead of overinvesting in advanced algorithms, we combined the data-driven strengths of AI with the unique capabilities of human thinking? Shervin Khodabandeh shows how fostering a symbiotic relationship between people and AI creates more financial value for companies, a happier workforce and an ideal middle ground upon which challenging problems can be solved.

How? Even though companies across the world spend billions of dollars building AI capabilities, Khodabandeh says that only about ten percent of them see meaningful returns on their investments. He believes that one way to solve this problem is to use AI in conjunction with the creativity, judgment, empathy and ethics that humans offer. But how exactly can companies achieve mutually beneficial human-AI relationships? First, Kodabandeh says companies should identify the unique role AI systems could play in their organization — not simply as replacements for humans but as illuminators of innovative solutions or recommenders to improve decision-making. Next, companies should take advantage of feedback loops, through which humans and AI can learn from each other. Finally, they should use this knowledge to determine which combination of human-AI roles and skills best suits specific business needs. When that happens, an organization’s overall rate of learning increases, making it more agile, resilient and adaptable. “It is the human touch that will bring out the best in AI,” Kodabandeh says.

Ken Chenault in conversation with TED current affairs curator Whitney Pennington Rodgers at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Ken Chenault, business leader, in conversation with Whitney Pennington Rodgers, TED current affairs curator

Big idea: During times of crisis, leaders have a responsibility to inspire hope, remain grounded in core values and, ultimately, serve and empower the people they lead. 

How? “The best leaders recognize that leadership is both a responsibility and a privilege,” says Ken Chenault, who believes that if you want to lead, you have to be willing to serve. This mindset is especially crucial during times of crisis, when people depend on leaders to perform two key responsibilities: contextualizing challenges and emphasizing the potential to overcome them. Chenault says that one of the most important leadership strategies a company can have is understanding how to empower the people it serves — from employees and customers to investors and stakeholders. Working with organizations like General Catalyst, which centers technology in building companies, and OneTen, which helps Black Americans secure family-sustaining careers, he advocates for responsible innovation: a principle that says companies can and should meet the needs of their followers in an inclusive way, while making investments in new technologies. By upholding their integrity, fostering creative change and challenging the status quo, leaders have the opportunity to transform the workforce and give people opportunities to embark on their own leadership journeys.

Hyeonmi Kim speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Hyeonmi Kim, strategy consultant 

Big idea: The next great stories are coming from the bizarre and fantastical world of webtoons.

How? Pop culture is changing with a different kind of storytelling, says Hyeonmi Kim. They’re called webtoons: stories told using comic-like illustrations that are published in short segments (usually on a weekly basis) and meant to be read on a smartphone in five to ten minutes. Originating in Korea, webtoons have leapt out of niche platforms and onto the big screen, as with Netflix’s Hellbound, which hit the platform’s top ten list in 2022 after being released as webtoon in South Korea in 2019. Kim sees webtoons as a democratization of storytelling — anyone can share a story and find an audience — and an opportunity for up-and-coming creators to potentially hit on big-time success. What’s more, webtoons are breaking through mainstream media’s closed ecosystem of scriptwriters, where the same writers script (suspiciously similar) blockbusters, laying down a fresh pipeline of rich, varied storytelling. “The writers are diverse and creative, and so are their stories,” Kim says.

Bernhard Kowatsch speaks at TED@BCG at the TED World Theater in New York City on February 17, 2022. (Photo: Gilberto Tadday / TED)

Bernhard Kowatsch, social entrepreneur

Big idea: Big global challenges are no different than global business challenges.

How? Why do we think so traditionally about some of the world’s biggest challenges? Bernhard Kowatsch points to issues like global hunger, for example. After he and his business partner developed a successful app for easily donating meals to hungry children around the world, Kowatsch was inspired to do more. The opportunity arrived in leading the World Food Programme’s Innovation Accelerator, replicating what Silicon Valley does well but for global social good — in this case, supporting start-up and non-profit innovations worldwide and helping them scale successfully to disrupt hunger. Since 2015, the program has positively impacted the lives of more than eight million people, doubling year over year with initiatives such as Building Blocks (a blockchain-supported way for aid organizations to provide food to refugees) and the invention of a machine that fortifies flour with nutrients. Kowatsch asks: Can accelerated innovation and technology help tackle some of the world’s issues? He absolutely believes so — and has the evidence to prove it. The only barrier now is our own thinking.

Listening to nature: Notes from Session 1 of TED2020

TED looks a little different this year, but much has also stayed the same. The TED2020 mainstage program kicked off Thursday night with a session of talks, performances and visual delights from brilliant, creative individuals who shared ideas that could change the world — and stories of people who already have. But instead of convening in Vancouver, the TED community tuned in to the live, virtual broadcast hosted by TED’s Chris Anderson and Helen Walters from around the world — and joined speakers and fellow community members on an interactive, TED-developed second-screen platform to discuss ideas, ask questions and give real-time feedback. Below, a recap of the night’s inspiring talks, performances and conversations.

Sharing incredible footage of microscopic creatures, Ariel Waldman takes us below meters-thick sea ice in Antarctica to explore a hidden ecosystem. She speaks at TED2020: Uncharted on May 21, 2020. (Photo courtesy of TED)

Ariel Waldman, Antarctic explorer, NASA advisor

Big idea: Seeing microbes in action helps us more fully understand (and appreciate) the abundance of life that surrounds us. 

How: Even in the coldest, most remote place on earth, our planet teems with life. Explorer Ariel Waldman introduces the thousands of organisms that call Antarctica home — and they’re not all penguins. Leading a five-week expedition, Waldman descended the sea ice and scaled glaciers to investigate and film myriad microscopic, alien-looking creatures. Her footage is nothing short of amazing — like wildlife documentary at the microbial level! From tiny nematodes to “cuddly” water bears, mini sea shrimp to geometric bugs made of glass, her camera lens captures these critters in color and motion, so we can learn more about their world and ours. Isn’t nature brilliant?

Did you know? Tardigrades, also known as water bears, live almost everywhere on earth and can even survive in the vacuum of space. 

Tracy Edwards, Trailblazing sailor

Big Idea: Despite societal limits, girls and women are capable of creating the future of their dreams. 

How: Though competitive sailing is traditionally dominated by men, women sailors have proven they are uniquely able to navigate the seas. In 1989, Tracy Edwards led the first all-female sailing crew in the Whitbread Round the World Yacht Race. Though hundreds of companies refused to sponsor the team and bystanders warned that an all-female team was destined to fail, Edwards knew she could trust in the ability of the women on her team. Despite the tremendous odds, they completed the trip and finished second in their class. The innovation, kindness and resourcefulness of the women on Edwards’s crew enabled them to succeed together, upending all expectations of women in sailing. Now, Edwards advocates for girls and women to dive into their dream fields and become the role models they seek to find. She believes women should understand themselves as innately capable, that the road to education has infinite routes and that we all have the ability to take control of our present and shape our futures.

Quote of the talk: “This is about teaching girls: you don’t have to look a certain way; you don’t have to feel a certain way; you don’t have to behave a certain way. You can be successful. You can follow your dreams. You can fight for them.”

Classical musicians Sheku Kanneh-Mason and Isata Kanneh-Mason perform intimate renditions of Sergei Rachmaninov’s “Muse” and Frank Bridge’s “Spring Song” at TED2020: Uncharted on May 21, 2020. (Photo courtesy of TED)

Virtuosic cellist Sheku Kanneh-Mason, whose standout performance at the wedding of Prince Harry and Meghan Markle made waves with music fans across the world, joins his sister, pianist Isata Kanneh-Mason, for an intimate living room performance of “Muse” by Sergei Rachmaninov and “Spring Song” by Frank Bridge.

And for a visual break, podcaster and design evangelist Debbie Millman shares an animated love letter to her garden — inviting us to remain grateful that we are still able to make things with our hands.

Dallas Taylor, Host/creator of Twenty Thousand Hertz podcast

Big idea: There is no such thing as true silence.

Why? In a fascinating challenge to our perceptions of sound, Dallas Taylor tells the story of a well-known, highly-debated and perhaps largely misunderstood piece of music penned by composer John Cage. Written in 1952, 4′33″ is more experience than expression, asking the listener to focus on and accept things the way they are, through three movements of rest — or, less technically speaking, silence. In its “silence,” Cage invites us to contemplate the sounds that already exist when we’re ready to listen, effectively making each performance a uniquely meditative encounter with the world around us. “We have a once in a lifetime opportunity to reset our ears,” says Taylor, as he welcomes the audience to settle into the first movement of 4’33” together. “Listen to the texture and rhythm of the sounds around you right now. Listen for the loud and soft, the harmonic and dissonant … enjoy the magnificence of hearing and listening.”

Quote of the talk: “Quietness is not when we turn our minds off to sound, but when we really start to listen and hear the world in all of its sonic beauty.”

Dubbed “the woman who redefined man” by her biographer, Jane Goodall has changed our perceptions of primates, people and the connection between the two. She speaks with head of TED Chris Anderson at TED2020: Uncharted on May 21, 2020. (Photo courtesy of TED)

Jane Goodall, Primatologist, conservationist

Big idea: Humanity’s long-term livelihood depends on conservation.

Why? After years in the field reinventing the way the world thinks about chimpanzees, their societies and their similarities to humans, Jane Goodall began to realize that as habitats shrink, humanity loses not only resources and life-sustaining biodiversity but also our core connection to nature. Worse still, as once-sequestered animals are pulled from their environments and sold and killed in markets, the risk of novel diseases like COVID-19 jumping into the human population rises dramatically. In conversation with head of TED Chris Anderson, Goodall tells the story of a revelatory scientific conference in 1986, where she awakened to the sorry state of global conservation and transformed from a revered naturalist into a dedicated activist. By empowering communities to take action and save natural habitats around the world, Goodall’s institute now gives communities tools they need to protect their environment. As a result of her work, conservation has become part of the DNA of cultures from China to countries throughout Africa, and is leading to visible transformations of once-endangered forests and habitats.

Quote of the talk: “Every day you live, you make an impact on the planet. You can’t help making an impact … If we all make ethical choices, then we start moving towards a world that will be not quite so desperate to leave for our great-grandchildren.”

Rethink: A night of talks in partnership with Brightline Initiative

If we want to do things differently, where do we begin? Curators Corey Hajim and Alex Moura host TED Salon: “Rethink,” in partnership with Brightline Initiative at the TED World Theater in New York City on June 6, 2019. (Photo: Dian Lofton / TED)

The event: TED Salon: “Rethink,” hosted by TED business curator Corey Hajim and TED tech curator Alex Moura

When and where: Thursday, June 6, 2019, at the TED World Theater in New York City

The partner: Brightline Initiative, with Brightline executive director Ricardo Vargas warming up the audience with opening remarks

Music: Dark pop bangers from the Bloom Twins

The Bloom Twins, sisters Anna and Sofia Kuprienko, perform their special brand of “dark pop” at TED Salon: “Rethink,” in partnership with Brightline Initiative. (Photo: Jasmina Tomic / TED)

The talks in brief:

Heidi Grant, social psychologist, chief science officer of the Neuroleadership Institute and associate director of Columbia University’s Motivation Science Center  

• Big idea: Asking for help can be awkward and embarrassing, but we all need to get comfortable with doing it.
  The most important thing about asking for help is to do it — out loud, explicitly, directly. Grant provides four tips to ensure that your ask will get a yes. First, be clear about what kind of help you need. No one wants to give “bad” help, so if they don’t understand what you’re looking for, they probably won’t respond. Next, avoid disclaimers, apologies and bribes — no prefacing your ask with, “I really hate to do this” or offering to pay for assistance, which makes others feel uneasy and self-conscious. Third, don’t ask for help over email or text, because it’s too easy for someone to say “no” electronically; do it face-to-face or in a phone call. And last, follow up after and tell the other person exactly how their help benefited you.
• Quote of the talk: “The reality of modern work and modern life is that nobody does it alone. Nobody succeeds in a vacuum. More than ever, we actually do have to rely on other people, on their support and their collaboration, in order to be successful.”

Stuart Oda, urban farm innovator, cofounder and CEO of Alesca Life

• Big idea: The future of farming is looking up — literally.
  Recent innovations in food production technology allows us to grow up — 40 stories, even — rather than across, like in traditional farming. The efficiency of this vertical method lessens the amount of soil, water, physical space and chemical pesticides used to generate year-round yields of quality vegetables, for less money and more peace of mind. Oda shares a vision for a not-too-distant future where indoor farms are integrated seamlessly into cityscapes, food deserts no longer exist, and nutrition for all reigns supreme.
• Fun fact: In 2050, our global population is projected to reach 9.8 billion. We’ll need to grow more food in the next 30 to 40 years than in the previous 10,000 years combined to compensate.

Efosa Ojomo researches global prosperity, analyzing why and how corruption arises. He discusses how we could potentially eliminate it by investing in businesses focused on wiping out scarcity. (Photo: Jasmina Tomic / TED)

Efosa Ojomo, global prosperity researcher and senior fellow at Christensen Institute for Disruptive Innovation

• Big idea: We can eliminate corruption by investing in innovative businesses that target scarce products.
  Conventional thinking about reducing corruption goes like this: in order to eliminate it, you put laws in place, development inspires investment, and the economy booms. Prosperity researcher Efosa Ojomo thinks we have this equation backwards. Through years of researching what makes societies prosperous, he’s found that the best way to stem corruption is to encourage investment in businesses that can wipe out the scarcity that spurs coercion, extortion and fraud. “Corruption, especially for most people in poor countries, is a workaround. It’s a utility in a place where there are fewer options to solve a problem. It’s their best solution to the problem of scarcity,” Ojomo says. Entrepreneurs who address scarcity in corruption-ridden regions could potentially eliminate it across entire sectors of markets, he explains. Take, for example, Mo Ibraham, the founder of mobile telecommunications company Celtel. His highly criticized idea to create an African cellular carrier put affordable cell phones in several sub-Saharan African countries for the first time, and today nearly every country there has its own carrier. It’s “market-creating innovations” like these that ignite major economic progress — and make corruption obsolete.
• Quote of talk: “Societies don’t develop because they’ve reduced corruption; they’re able to reduce corruption because they’ve developed.”

Shannon Lee, podcaster and actress

• Big idea: Shannon Lee’s famous father Bruce Lee died when she was only four years old, yet she still treasures his philosophy of self-actualization: how to be yourself in the best way possible.
  Our lives benefit when we can connect our “why” (our passions and purpose) to our “what” (our jobs, homes and hobbies). But how to do it? Like a martial artist, Lee says: by finding the connecting “how” that consistently and confidently expresses our values. If we show kindness and love in one part of our life yet behave harshly in another, then we are fragmented — and we cannot progress gracefully from our “why” to our “what.” To illustrate this philosophy, Lee asks the audience to consider the question, “How are you?” Or rather, “How can I fully be me?”
• Quote of the talk: “There were not multiple Bruce Lees: there was not private and public Bruce Lee, or teacher Bruce Lee and actor Bruce Lee and family-man Bruce Lee. There was just one, unified, total Bruce Lee.”

When’s the last time you ate more, and exercised less, than you should? Dan Ariely explores why we make certain decisions — and how we can change our behavior for the better. (Photo: Dian Lofton / TED)

Dan Ariely, behavioral economist and author of Payoff: The Hidden Logic That Shapes Our Motivations

• Big idea: To change people’s behavior, you can’t just give them information on what they should do. You have to actually change the environment in which they’re making decisions.
  To bridge the gap between a current behavior and a desired behavior, you must first reduce the friction, or remove the little obstacles and annoyances between those two endpoints. Then you need to think broadly about what new motivations you could bring into that person’s life. Financial literacy is great, for instance, but the positive impact of such information wears off after a few days. What else could be done to help people put more away for a rainy day? You could ask their kids to send a weekly text reminding them to save money, or you could give them some kind of visual reminder — perhaps a coin — to help even more. There’s a lot we can do to spark behavioral change, Ariely says. The key is to get creative and experiment with the ways we do it.
• Quote of the talk: “Social science has made lots of strides, and the basic insight is … the right way is not to change people — it’s to change the environment.”

A new mission to mobilize 2 million women in US politics … and more TED news

TED2019 may be past, but the TED community is busy as ever. Below, a few highlights.

Amplifying 2 million women across the U.S. Activist Ai-jen Poo, Black Lives Matter co-founder Alicia Garza and Planned Parenthood past president Cecile Richards have joined forces to launch Supermajority, which aims to train 2 million women in the United States to become activists and political leaders. To scale, the political hub plans to partner with local nonprofits across the country; as a first step, the co-founders will embark on a nationwide listening tour this summer. (Watch Poo’s, Garza’s and Richards’ TED Talks.)

Sneaker reseller set to break billion-dollar record. Sneakerheads, rejoice! StockX, the sneaker-reselling digital marketplace led by data expert Josh Luber, will soon become the first company of its kind with a billion-dollar valuation, thanks to a new round of venture funding.  StockX — a platform where collectible and limited-edition sneakers are bought and exchanged through real-time bidding — is an evolution of Campless, Luber’s site that collected data on rare sneakers. In an interview with The New York Times, Luber said that StockX pulls in around $2 million in gross sales every day. (Watch Luber’s TED Talk.)

A move to protect iconic African-American photo archives. Investment expert Mellody Hobson and her husband, filmmaker George Lucas, filed a motion to acquire the rich photo archives of iconic African-American lifestyle magazines Ebony and Jet. The archives are owned by the recently bankrupt Johnson Publishing Company; Hobson and Lucas intend to gain control over them through their company, Capital Holdings V. The collections include over 5 million photos of notable events and people in African American history, particularly during the Civil Rights Movement. In a statement, Capital Holdings V said: “The Johnson Publishing archives are an essential part of American history and have been critical in telling the extraordinary stories of African-American culture for decades. We want to be sure the archives are protected for generations to come.” (Watch Hobson’s TED Talk.)

10 TED speakers chosen for the TIME100. TIME’s annual round-up of the 100 most influential people in the world include climate activist Greta Thunberg, primatologist and environmentalist Jane Goodall, astrophysicist Sheperd Doeleman and educational entrepreneur Fred Swaniker — also Nancy Pelosi, the Pope, Leana Wen, Michelle Obama, Gayle King (who interviewed Serena Williams and now co-hosts CBS This Morning home to TED segment), and Jeanne Gang. Thunberg was honored for her work igniting climate change activism among teenagers across the world; Goodall for her extraordinary life work of research into the natural world and her steadfast environmentalism; Doeleman for his contribution to the Harvard team of astronomers who took the first photo of a black hole; and Swaniker for the work he’s done to educate and cultivate the next generation of African leaders. Bonus: TIME100 luminaries are introduced in short, sharp essays, and this year many of them came from TEDsters including JR, Shonda Rhimes, Bill Gates, Jennifer Doudna, Dolores Huerta, Hans Ulrich Obrest, Tarana Burke, Kai-Fu Lee, Ian Bremmer, Stacey Abrams, Madeleine Albright, Anna Deavere Smith and Margarethe Vestager. (Watch Thunberg’s, Goodall’s, Doeleman’s, Pelosi’s, Pope Francis’, Wen’s, Obama’s, King’s, Gang’s and Swaniker’s TED Talks.)

Meet Sports Illustrated’s first hijab-wearing model. Model and activist Halima Aden will be the first hijab-wearing model featured in Sports Illustrated’s annual swimsuit issue, debuting May 8. Aden will wear two custom burkinis, modestly designed swimsuits. “Being in Sports Illustrated is so much bigger than me,” Aden said in a statement, “It’s sending a message to my community and the world that women of all different backgrounds, looks, upbringings can stand together and be celebrated.” (Watch Aden’s TED Talk.)

Scotland post-surgical deaths drop by a third, and checklists are to thank. A study indicated a 37 percent decrease in post-surgical deaths in Scotland since 2008, which it attributed to the implementation of a safety checklist. The 19-item list created by the World Health Organization is supposed to encourage teamwork and communication during operations. The death rate fell to 0.46 per 100 procedures between 2000 and 2014, analysis of 6.8 million operations showed. Dr. Atul Gawande, who introduced the checklist and co-authored the study, published in the British Journal of Surgery, said to the BBC: “Scotland’s health system is to be congratulated for a multi-year effort that has produced some of the largest population-wide reductions in surgical deaths ever documented.” (Watch Gawanda’s TED Talk.) — BG

And finally … After the actor Luke Perry died unexpectedly of a stroke in February, he was buried according to his wishes: on his Tennessee family farm, wearing a suit embedded with spores that will help his body decompose naturally and return to the earth. His Infinity Burial Suit was made by Coeio, led by designer, artist and TED Fellow Jae Rhim Lee. Back in 2011, Lee demo’ed the mushroom burial suit onstage at TEDGlobal; now she’s focused on testing and creating suits for more people. On April 13, Lee spoke at Perry’s memorial service, held at Warner Bros. Studios in Burbank; Perry’s daughter revealed his story in a thoughtful instagram post this past weekend. (Watch Lee’s TED Talk.) — EM