Flipside futures: The talks of TED@BCG 2023

Today is good, but tomorrow can always be better. There are new possibilities for our future if we use our uniquely human creativity. In a day of talks and performances, 16 leading minds gathered to flip expected thinking on its head and map out how we might build a brighter future.

The event: TED@BCG: Flipside Futures is the fourteenth event TED and Boston Consulting Group (BCG) have co-hosted to uplift forward-thinking speakers from around the globe. Hosted by TED’s head of media and curation Helen Walters.

When and where: Thursday, November 16, 2023 at the BCG office in Paris, France

Speakers: Catalina Lotero, Adam Whybrew, Jessica Apotheker, Diarra Bousso, Hanjo Seibert, David Kwong, Sylvester Chauke, Annalee Newitz, Adriann Negreros, Shruthi Baskaran-Makanju, Slava Balbek, Paul Hudson, Beth Viner, Philipp Carlsson-Szlezak, Sagar Goel, Bonnie Hancock

Opening and closing remarks: Francois Candelon, the global director of the BCG Henderson Institute and TED@BCG 2018 speaker, welcomes the audience while Olivier Scalabre, the head of BCG France and TED@BCG 2016 speaker, closes out the day.

The talks in brief:

Catalina Lotero, purposeful designer

What might Latin America look like if colonization hadn’t broken the evolution of its ancient iconography? Catalina Lotero presents stunning images of “Pre-Columbian futurism” that infuse Latin American design with Indigenous symbolism — a testament to the power of aesthetics to rewrite historical narratives and envision new futures.

Adam Whybrew, depression truth-teller

We can’t get rid of anxiety and depression, so we might as well talk about it, says Adam Whybrew. He shares how talking about his own debilitating mental health struggles with his coworkers created unexpectedly positive outcomes, offering a comforting message of hope for those in need of support. 

Jessica Apotheker, marketing expert

Research shows AI is poised to explode marketers’ performance — but there’s a problem, says Jessica Apotheker. AI may make marketers more productive but, if not harnessed correctly, it might also homogenize and clog the marketing landscape.

Diarra Bousso, designer, mathematician

Growing up in Senegal, getting a new outfit for Diarra Bousso was never an impulse purchase; her clothes were made to order by local artisans and designed to last. Through her brand, Diarrablu, she’s working to bring this sustainable fashion model to modern e-retail, using digital tools to crowdsource designs, limit excess inventory and reduce overconsumption and waste.

Hanjo Seibert, economic crime fighter

Hanjo Seibert spends his time fighting economic crime, a wide field ranging from drug trafficking and human trafficking to fraud, cybercrimes, tax evasion and more. He explains how gangsters, criminals and terrorists launder their money through this shady underground economy — and how all of us can take small steps to make it harder for them to do so.

David Kwong, magician 

“We live in a time that’s more wondrous than our ancestors ever could have imagined, and technology isn’t the barrier to unlocking that wonder: it’s the key,” says David Kwong. He explores how tech elevates our capacity for bewilderment — and invites an audience member to the stage for some ChatGPT-powered magic.

Sylvester Chauke, branding disruptor

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability and responsible consumerism with “honest ads.”

Annalee Newitz, journalist, sci-fi author

“Escapist stories allow us to reimagine our relationship with the places we live,” says Annalee Newitz. Inviting you to the whimsical world of sci-fi, cosplay (short for “costume play”) and goblincore (an internet-born aesthetic that celebrates the “ugly” side of nature), Newitz shares why, sometimes, the best way to solve our problems is to escape them.

Adriann Negreros, change management expert

Nearly three billion people have frontline jobs: work that requires them to be in person, whether it’s as baristas, Uber drivers, factory floor workers or anything else. Adriann Negreros is on a mission to make these jobs more rewarding by getting employees what they need but often lack – like respect, better pay, more flexibility and safety gear that actually fits.

Shruthi Baskaran-Makanju, food systems advocate

Sub-Saharan Africa needs more meat consumption to solve its nutrition challenges, says Shruthi Baskaran-Makanju. Instead of building feedlots, she makes a case for scaling meat and milk production in the region by supporting its millions of nomadic livestock herders. 

Slava Balbek, architect, humanitarian

The Russian invasion of Ukraine forced architect Slava Balbek to rethink the nature of his craft. From a tool that develops localized blueprints to rebuild your home to the construction of comfortable, stylish temporary housing, Balbek and his team are exploring the healing power of architecture with a simple motto: “Dignity no matter what.”

Paul Hudson, healthcare innovator, in conversation with Lindsay Levin, the head of TED Countdown

Rather than resisting AI, Paul Hudson has welcomed the opportunity to let it completely disrupt Sanofi, the healthcare and pharmaceutical company he leads. In conversation with Lindsay Levin, he discusses how AI can propel daily decision-making, its impact on data transparency and the role it might play in decarbonizing the pharmaceutical industry.

Beth Viner, culture strategist

We often venerate dreamers: the innovators who smash through barriers. But for every dreamer, says Beth Viner, a team of doers works hard to transform that vision into reality. The best companies succeed by harnessing this synergy.

Philipp Carlsson-Szlezak, economist 

Economic models always seem to predict disaster, creating financial losses that could have been avoided if shoppers and business owners were more rationally optimistic, says economist Philipp Carlsson-Szlezak. He calls for everyone to be their own judge, evaluate the doomsday narratives with a careful eye and embrace the inevitable uncertainty.

Sagar Goel, skill-building strategist

People are worried that AI will replace them at work — but upgrading skills and lifelong learning can help. Sagar Goel shares insights from a partnership with the Singaporean government on a digital reskilling program that helped people gain experience for jobs for which they previously wouldn’t have qualified.

Bonnie Hancock, Ironwoman, paddler, record breaker

In 2020, Bonnie Hancock began paddling her sea kayak in a clockwise loop around Australia. It took her 254 days to circumnavigate the continent, breaking the previous world record by more than two months. She shares the ups and downs of her 12,700-kilometer journey — including brushes with crocodiles, sharks and hypothermia — and how she learned to find resilience and beauty in the toughest moments.

A world view: Talks from day 1 of TEDWomen 2023

TEDWomen 2023 kicked off in its new home of Atlanta, Georgia with a moving and wide-ranging session of talks and performances about the future of global democracy, the pursuit of freedom in Russia and Ukraine, the path to recovery for survivors and more.

The event: Session 1 of TEDWomen 2023, hosted by TEDWomen editorial director Pat Mitchell, TED’s head of curation Helen Walters and activist, filmmaker and entrepreneur Maya Penn

When and where: Wednesday, October 11, 2023, at the Woodruff Arts Center in Atlanta, Georgia

Speakers: Yordanos Eyoel, Irina Karamanos Adrian, Oleksandra Matviichuk, Jane Ferguson, Dasha Navalnaya, Ava DuVernay, Christine Schuler Deschryver, Chris Anderson

Music: Introduced by Atlanta Symphony Orchestra music director Nathalie Stutzmann, chamber music group The Merian Ensemble open the week with an evocative and transporting performance of Nicole Chamberlain’s “Atalanta” for flute, oboe, bass clarinet, harp and viola.

It’s not news that democracy is under attack globally. In order to encourage new democracies (and protect established ones), we need more than robust institutions — we need grassroots action, says democracy entrepreneur Yordanos Eyoel, who explores innovative ways to nurture nascent pro-democracy groups wherever they’re threatened.

As a feminist, Irina Karamanos Adrian was not thrilled to become Chile’s First Lady. She shares how she overturned the position’s institutionalized responsibilities in an effort to make them more transparent, asserting that it’s undemocratic for an unelected position to have such power.

How do we defend people’s freedom and dignity against authoritarianism, asks human rights lawyer Oleksandra Matviichuk. In the face of Russian troops occupying Ukraine, she emphasizes the extraordinary capabilities of ordinary people — and urges us all to stand together.

Women journalists shape the way the world sees wars, says war reporter Jane Ferguson. Illuminating the historic impact of female-led reporting, she highlights the perspective-broadening power of humanizing stories from war zones.

Dasha Navalnaya is the daughter of an important man: Alexey Navalny, the leader of the Russian opposition and one of Vladimir Putin’s top critics. She shares the story of her father’s poisoning and imprisonment — and why Russians need your help to bring down Putin’s authoritarian regime.

In conversation with TEDWomen editorial director Pat Mitchell, writer, producer and filmmaker Ava DuVernay discusses how she turned Caste — Isabel Wilkerson’s Pulitzer-Prize winning nonfiction analysis of race in the US — into Origin, a gripping narrative film exploring both the book’s thesis and the author’s life story.

Human rights activist Christine Schuler Deschryver shares how her organization, City of Hope, is modeling a new recovery program for women survivors of sexual violence in the Democratic Republic of Congo, one that allows women to reclaim their bodies while developing skills to become future community leaders.

We’re well aware of how quickly hate and misinformation go viral. But in a one-of-a-kind preview of his upcoming book, head of TED Chris Anderson argues generosity can be infectious as well — creating powerful ripple effects that help us thrive.

Closing performance: Mahogany-N-Motion, a student-run women’s dance group from Spelman College — a historically Black liberal arts college in Atlanta, Georgia — close out the session with an energetic, drumline-infused performance that brought the TEDWomen crowd to its feet.

Dare to discover: TEDinArabic hosts third regional event in Ben Guerir, Morocco

TEDinArabic brought together some of the world’s brightest minds to share ideas on the importance of outside-the-box thinking to change minds, embrace our shared humanity and shape the future.

The event: TEDinArabic, hosted by Al Jazeera correspondent Mohamed Errammach, included four talks centered on the theme “Dare to Discover,” a series of interactive workshops curated by partners at afikra, a performance by students of the Joudour Sahara music school and a series of interstitials by Arab artists. The event was attended by a number of dignitaries from Qatar, Morocco and Saudi Arabia, 50 students from across the region and more than 900 participants from Morocco. It was the third in a series of TEDinArabic regional events organized in the lead-up to the TEDinArabic Summit in March, 2023 in Doha, Qatar. The summit will feature 16 speakers from the Arabic-speaking world sharing their ideas for the first time with a global audience — all in Arabic.

When and where: Thursday, October 13, 2022 at the Mohammed VI Polytechnic University in Ben Guerir, Morocco

Opening remarks: Moza Al-Hajri, a student at Georgetown University in Qatar and a youth advocate for the Education Above All Foundation, emphasized the importance of the Arabic language to Arab identity and upholding cultural heritage.

The talks in brief:

Charles Mouhannad Malek, molecular and cellular biologist 

Big idea: We can build bridges and increase empathy through science.

How? Dr. Charles Malek thinks the only way for the Arabic-speaking world to transition from a consumer to a producer market is through investing in scientific research and technology here at home. Many students decide to work abroad because their home countries don’t provide them with the necessary tools and infrastructure to pursue their scientific research. The key to solve this problem is to teach with the scientific method – which relies on empirical observation, information gathering, analysis, conclusion and critical thinking – as opposed to lectures and rote memorization. Malek emphasizes the need to develop and promote scientific content in the Arabic language as a vehicle to build knowledge across the region. “If we decide to prioritize science education and make that the compass of the north, change will come,” he says.

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Aziza Chaouni, civil engineer, architect, professor 

Big idea: A model for sustainable living and preserving cultural heritage lies in the desert.

How? The creation of oases, through careful land and building management, has made desert living possible for centuries. Increased tourism and climate change, however, are forcing local communities to leave, abandoning their cultural heritage as the desert creeps in. Aziza Chaouni is focused on reversing the damage by designing a new approach to sustainability and cultural heritage preservation. In her hometown of Fez, Morocco, the oasis of M’hamid Al Ghizlan was on its way to extinction until Chaouni established Joudour Sahara, a music school built with sustainable, local materials – such as rammed earth, stone, wood and bamboo – and powered by an autonomous, photovoltaic energy system. Thanks to the project, the desert has stopped trying to eat M’hamid, residents are staying in their homes and their cultural heritage is now thriving. She concludes her talk with a live performance by the students of Joudour Sahara.

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Suzanne Talhouk, author, poet

Big idea: Embrace the vibration of the Arabic language to shape your life and the life of those around you.

How? Words carry a vibration that can affect your other senses, says Suzanne Talhouk. She makes an impassioned case to get in touch with your inner voice and to embrace a world that stays away from using inflammatory, charged words. “If you want to improve your life and the life of those around you, start by using words that express love, harmony and forgiveness,” she says. She concludes by exploring the power of the Arabic language, saying that words shape the way we think and act. Arabic is one of the many languages that has a myriad of words that carry vibrations and high energy – so why are we abandoning our mother tongue so easily?

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Hayat Sindi, biotechnologist 

Big idea: A new model to foster innovation, address social challenges and build a bridge between possibility and hope.

How? Dr. Hayat Sindi has established a social entrepreneurship and innovation ecosystem for scientists and innovators to address pressing issues in their communities in the Middle East and beyond. The i2 Institute – launched in partnership with Harvard Innovation Lab, MIT, National Geographic, Pop Tech, PWC and McKinsey – was the beginning of Sindi’s journey to bring tangible solutions to the most vulnerable. Through its flagship program “Transform,” Sindi and her team worked with a group of innovators around the globe to launch a number of projects: battery-powered refrigerators that use solar energy in the borders of Uganda and Mozambique to store and preserve produce (and, later, COVID-19 vaccines); solar-powered houses in refugee camps in Bangladesh; and an electronic medical platform that employs 60,000 female doctors in Pakistan, providing dignified medical assistance to 100 million women and children in the outskirts of Pakistan, Afghanistan, Yemen and Iraq. “We can come up with amazing and visionary ideas,” she says. “However, they will become real and stronger only when they are connected to society.”

This piece was written by Lobna Hassairi and Doha Summaqah.

Climate challenges and solutions: The talks from the TED Countdown London Session 2022

Countdown, TED’s climate action initiative founded in partnership with Leaders’ Quest, launched three years ago with a focus on accelerating solutions to climate change. The goal: to build a better future by cutting greenhouse gas emissions in half by 2030 in the race to a zero-carbon world — a world that’s safer, cleaner and fairer for everyone.

Countdown set off to London to tackle the many challenges of confronting climate change — but also to present the many solutions. Nine speakers (and two performers) took us inside their innovative work, from the power of socially engaged art and the importance of centering Indigenous expertise to the latest on direct air capture technology and the potential of establishing a multi-billion-dollar carbon removal industry.

The event: Talks from TED Countdown London Session 2022, hosted by TED’s Bruno Giussani and Logan McClure Davda

When and where: Monday, October 3, 2022, at the Barbican Centre in London

Speakers: Xavier Cortada, Jade Begay, Colin Averill, George Monbiot, Huma Yusuf, Heidi Sørensen, Ksenia Petrichenko, Jan Wurzbacher, Stacy Kauk

Music: From artists MyVerse and Kristen Warren, who perform their original song “Mother’s Mind” — a rousing message told from the perspective of Mother Earth.

The talks in brief:

Xavier Cortada, eco-artist

Big idea: Art can help people engage with the future consequences of climate change.

How? It took a voyage to Antarctica for artist Xavier Cortada to appreciate just how dire the situation was in his home city of Miami. When he returned home, he founded the Underwater Homeowners Association: an art project designed to get his fellow Miamians to think about where all that melting Antarctic ice is going to end up. Using Cortada’s “ice paintings” as a backdrop, participants created signs displaying their homes’ height above sea level. These weren’t political signs — they were simple elevation markers — yet their unsettling message quickly excited controversy. Many realtors and homeowners were terrified the signs would affect property values. Even when the city reconsidered its support for the project, the Underwater HOA continued to meet and strategize. Cortada’s work provides a blueprint for how socially engaged art can generate a sense of collective responsibility and agency.

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Jade Begay, Indigenous rights expert

Big idea: Our obsession with carbon footprints isn’t getting us any closer to net zero emissions. Climate work should focus on people and communities, not carbon.

Why? Jade Begay works with the people affected “first and worst” by the climate crisis: Indigenous communities from the Arctic to the Amazon. And these communities tell her that the carbon markets aren’t working to reduce the devastating impacts of climate change. Begay wants to better align the climate solutions designed in corporate buildings and government halls with the needs of those on the frontlines. She offers two starting points. First, we must understand how climate change impacts Indigenous peoples’ lives and identities and conduct surveys to fill in gaps in our understanding. Second, we should allow Indigenous expertise to guide our climate actions in a way that builds trust and centers native voices without co-opting their knowledge.

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Colin Averill, forest microbiologist

Big idea: If we want to understand the environment, we should be looking deeper underground. 

How? Most trees have a symbiotic partnership with what’s known as mycorrhizal fungi — microscopic networks that help plants access soil resources with their roots. If we knew which of these fungi were most beneficial to forest health, explains Colin Averill, we could reintroduce the necessary microorganisms into forest soil, enhancing tree growth and helping fight climate change. Averill has been studying soil microorganisms for years, using DNA sequencing to understand what lives in the soil of various forests and how that life relates to forest health, particularly tree growth rate and carbon capture. After identifying which fungi are most likely to enhance these metrics, his team started a randomized controlled field trial in Wales, with 27 acres of newly planted trees. Since planting in spring 2021, they’ve found that adding a small handful of soil that’s rich with high-performing fungal communities upon seeding has helped to accelerate tree growth and carbon capture aboveground by 30 to 70 percent, depending on the tree species. These results are early, but the data suggests that there’s potential to increase yields and carbon capture in managed timber forestry systems, as well as food agriculture systems. By rewilding the soil with its natural fungal biodiversity, we could improve our management of the land and, in the process, help fight climate change.

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George Monbiot, journalist

Big idea: By ending our dependence on traditional (and destructive) farming practices, we can solve two of our great existential problems: mass extinction and the risk of global food collapse.

How? Can we find a way to feed ourselves that won’t destroy the planet? Environmental writer George Monbiot says we can, but we’ll have to radically reimagine food production. Currently, crops and pasture for farmed animals occupy 38 percent of the planet’s land — in contrast, all of our homes, businesses and infrastructure occupy just one percent. This makes farming the single greatest cause of habitat destruction, wildlife loss and extinction. Our global food system isn’t just bad for the planet, Monbiot says — it’s also vulnerable to collapse. Four corporations control 90 percent of the global grain trade, by one estimate, and much food trade passes through vulnerable chokepoints like the Suez and Panama Canals. The good news is there are solutions: developing technologies that can improve our food system’s resilience and reduce environmental impact. One of the most promising, according to Monbiot, is a technique called precision fermentation: a refined form of brewing that can produce protein-rich foods using a tiny fraction of the land, water and fertilizer required to raise either crops or animals.

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Huma Yusuf, columnist

Big idea: Pakistan is drowning in the wake of catastrophic, biblical flooding. We need a new era of climate diplomacy and a new recognition that we, as a global society, are in this together.

How? One-third of Huma Yusuf’s native Pakistan is currently underwater due to climate injustice: an exceptional monsoon coupled with flash-flooding due to the accelerated melting of Himalayan glaciers has led to vast devastation. To put it in perspective, the area that’s now underwater is larger than the entirety of Britain. Three million people have been stripped of homes and livelihoods. Hundreds have died, and survivors are dying from disease. What does the future hold? Food insecurity, famine, climate migration and conflict, says Yusuf. Pakistan needs billions in relief funds, and G20 countries (responsible for 80 percent of global greenhouse emissions, compared to Pakistan’s less-than-one-percent contribution) that have profited from fossil fuel development should be the ones to foot the bill when climate disaster strikes climate-vulnerable countries. “Let’s be clear: developing countries are not asking for charity,” says Yusuf. “Having polluted only marginally, they are climate creditors, and that credit is now due.” To move in the direction of justice, an expanded definition of reparations is the only logical, albeit politically complicated, way forward. But in order to truly make headway, the global south must acknowledge its own shortcomings and struggles with poor governance, inadequate planning, corruption and lack of infrastructure and accountability. Together is the only way to make progress, and it will take countries rising to the occasion to achieve true climate justice. ”Are we ready for a new social contract within countries and between countries?” Yusuf asks.

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Heidi Sørensen, climate bureaucrat

Big idea: Confronting climate change is about creating better cities for everyone.

How? Picture a construction site, except without the noise pollution because the machinery and the trucks are all electric. That’s what a climate-conscious worksite sounds like in Oslo, Norway. With the goal of removing 95 percent of carbon emissions by 2030, Heidi Sørensen is spearheading Oslo’s green future, making sure the necessary infrastructure and policies are in place. From a carbon-capturing facility set to launch in 2026 to electric transport, Sørensen details the measures taken so far and shares five lessons to becoming an emissions-free city. First, climate measures upgrade quality of life for everyone. Second, set ambitious goals. Third, keep all stakeholders accountable. Fourth, never underestimate what you can change as a demanding customer — the market is adaptable. And last, incentivize green mobility. Sørensen invites all cities to join Oslo in creating a future of cleaner, better cities.

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Ksenia Petrichenko, energy efficiency policy analyst

Big idea: Buildings are responsible for more than one-third of global carbon dioxide emissions, but we can transform how buildings consume energy to reduce their high environmental impact.

How? Ksenia Petrichenko has a three-tiered strategy for reducing direct emissions from the buildings where we live and work. First, she says we need to improve our buildings’ energy efficiency through better insulation, more efficient windows and appliances that require less energy for heating, cooling, cooking and lighting. Second, we need a massive shift towards electricity. And, third, of course that electricity needs to be clean, powered by wind, solar and other low-carbon energy sources. Petrichenko envisions a future where energy resources aren’t concentrated around a single power plant, and where buildings have roof-top solar panels or wind turbines that help produce some of the energy they consume. We have the technology to create smarter grids, implement peer-to-peer electricity sharing and start improving buildings’ efficiency, she says. Next up? “We need the policies, the investments, the will and a new way to look at buildings not as passive energy users but as active players in the energy system,” she says.

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Jan Wurzbacher, carbon removals entrepreneur

Big idea: The carbon removal industry is still in its infancy, but think of early smartphones — technology that started out clunky, inefficient and expensive ultimately became sleek, affordable and ubiquitous, changing everything. Jan Wurzbacher thinks nascent carbon capture technologies could be on that same trajectory.

How? While it still needs to scale by many orders of magnitude in order to make a significant impact, carbon capture plants like Orca in Iceland, built by Jan Wurzbacher’s company Climeworks, will become a crucial part of our carbon reduction toolkit. The technology is relatively easy to understand — suck in a bunch of air, filter the carbon out, store it (for now, mostly in rocks underground) and then put the carbon-free air back into the atmosphere. This is expensive, and there are other obstacles to scaling and implementation. CO2 is present in low concentration in the air — one CO2 molecule out of every 2,500 in the atmosphere. And materials used to absorb carbon are also tough to find, and they need to last a long time. Nature offers us some solutions — forests and oceans — but it needs help, and there isn’t enough area to plant entire continents of forests. Carbon removal technology is a “must-have” tool to scrub carbon from our atmosphere.

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Stacy Kauk, innovation accelerator

Big idea: We need to make carbon removal a multi-billion-dollar industry.

How? How much money does removing carbon from the atmosphere actually cost, and how do we create a profitable carbon removal market? As the lead for sustainability at Shopify, Stacy Kauk wanted to not simply pay “carbon credits” that force someone to pollute less to mitigate the mess someone else already created. In addition to cutting emissions, we must also take carbon out of the atmosphere. But creating a global carbon removal industry is incredibly expensive. Borrowing an idea created by the vaccine industry, Shopify (in partnership with Meta, Alphabet, Stripe and McKinsey) have created Frontier — a $925 million Advanced Market Commitment (AMC) to grow future carbon markets through purchase guarantees. This approach faces obstacles: clean power currently doesn’t exist at the scale to accompany carbon removal; there hasn’t been much deployment at this stage of carbon removal technology; and existing manufacturing facilities for the technology can’t keep pace with the scale the market requires. Nonetheless, Frontier is an important first step to making carbon removal a future multi-billion-dollar industry.

Leadership: Notes from Session 2 of the Countdown Global Launch

Countdown is a global initiative to accelerate solutions to the climate crisis. Watch the talks, interviews and performances from the Countdown Global Launch at ted.com/countdown.

The climate crisis demands leadership at every level. Governments, cities and businesses are three key players in designing and implementing the necessary transition. In Session 2 of the Countdown Global Launch, cohosted by climate advocate Al Gore and actor, musician and activist Jaden Smith, speakers discussed putting climate back on the political and social agenda, rethinking cities and what businesses can do to transform.

Gore and Smith opened the session by talking about how young people are at the forefront of climate activism, and discussed the global art collaboration between Countdown and Fine Acts: ten public artworks on the topic of climate change, аll launching on 10.10.2020 in ten cities around the world, all created by TED Fellows.

The talks in brief:

Severn Cullis-Suzuki, environmental educator

Big idea: Nearly 30 years ago, 12-year-old Severn Cullis-Suzuki spoke at the 1992 Rio Earth Summit in hopes of reversing the planet’s slide into ecological disaster. Some at the summit listened, producing the United Nations Framework Convention on Climate Change, among other then-radical documents. But for the rest of the world, it was business, politics and full-steam-ahead economic growth. Now in 2020, with the Paris Agreement once again stoking the fervor to fight climate change, it’s time to make sure governments actually listen. 

How? Cullis-Suzuki believes that crises can show us not only the potential for societies to react decisively against existential threats, but also expose the inequities, injustices and weaknesses of our infrastructure. COVID-19 is one such crisis: it has sparked calls for social justice and shown just how deadly indecision can be. Cullis-Suzuki believes it’s a warning. She reminds us that if we don’t change, next time could be far worse. This time, if we can make our actions reflect our words around climate change, we can work towards a better world for our children.  

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Ursula von der Leyen, President of the European Commission

Big idea: The European Union has committed to becoming the first carbon-free continent by 2050, with the goal of reducing emissions by at least 55 percent by 2030. These ambitious goals are vital — and possible — and they require everyone’s participation. 

How? The evidence of climate change is unfolding before us: melting glaciers, forest fires, unpredictable weather. This is only the beginning. Such extreme circumstances call for extreme action, and that is exactly what Ursula von der Leyen has laid out in response. Resolving not to be derailed by COVID-19, the EU’s commitment to climate action milestones is now stronger than ever, von der Leyen says. She details some of the 50 actions in the European Green Deal aimed at building a more sustainable world, such as planting trees, creating a circular economy, recycling and more. With the crisis escalating every day, she calls for action from every direction.

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Olafur Eliasson, artist

Big idea: Known for big, attention-grabbing installations — like his four towering waterfalls in New York’s East River — Olafur Eliasson has scaled down his latest project: an art platform for kids designed to spur budding climate activists to lead discussions on some of the biggest issues on the planet.

How? Inspired by world-shaping movements helmed by the planet’s youngest environmentalists, Eliasson built Earth Speakr, an app that helps concerned kids get serious messages in front of adults in a fun, novel way. The app uses AR to let kids animate photos of anything — trees, rocks, water — and record a message from nature, speaking in their own voices. These recorded messages help get the word out about the issues kids care about most — conservation, climate change, pollution and more.

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Rebecca Henderson, capitalism rethinker

Big idea: Capitalism is driving climate change — but for-profit businesses can also help fix it. 

How? “We let capitalism morph into something monstrous,” says economist Rebecca Henderson. Companies emit massive amounts of greenhouse gases that wreck the environment and harm human health, and governments don’t hold them accountable to pay for the damages. If governments won’t do it, Henderson says, it’s time for businesses themselves to step up on their own. Sound counterintuitive? Henderson thinks it may be the only option: it’ll be hard to stay in business if the world continues to be rocked by the negative effects of climate change. She’s confident that business leaders can start to marshal change with a four-pronged framework: start paying for the climate damage they cause; persuade competitors to do the same; let investors know there’s money to be made in a clean economy; and convince governments to implement these changes far and wide. “The truth is: business is screwed if we don’t fix climate change,” Henderson says.

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Elif Shafak, novelist and political scientist

Big idea: There is a sublime art at the heart of storytelling: the art of foregrounding silence, bringing to light things that we don’t talk about, and using these things to “speak louder than demagoguery and apathy.” Writers can learn to voice the unspoken loudly enough to inspire action.

How? “One of the many beauties of the art of storytelling is to imagine yourself inside someone else’s voice,” says writer Elif Shafak. Surprisingly, we can learn a lot from imagining the voices of trees, whose experience of time, stillness and impermanence are utterly different than our own. Listen to the trees, she says, and discover that “hidden inside [their] story is the past and the future of humanity.” 

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Jesper Brodin, CEO of Ingka Group (IKEA), in conversation with Pia Heidenmark Cook, CSO of Ingka Group (IKEA)

Big idea: Success in business doesn’t mean being at odds with the Earth. What’s good for climate can be good for business, too. 

How? Jesper Brodin and Pia Heidenmark Cook discuss the company’s ambitious commitment to go climate positive (going beyond net-zero emissions by actually removing carbon from the atmosphere) by 2030 — and still remain profitable. The popular Swedish furniture and design company is rethinking how to make their entire business sustainable, from their raw materials and supply chain and to their products’ disposal. Their plan includes sourcing sustainable cotton for fabrics, buying wood from solely sustainable sources by the end of 2020 and committing to fully renewable and recycled materials for all their products by 2030. They’re also thinking about how to extend the life of products, once people have already bought them, through reuse, repurposing or recycling. The exciting part about their plan, Brodin and Cook say, is that none of these innovations will affect the quality, form, function and affordability of their products.

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Dave Clark, SVP of worldwide operations at Amazon, and Kara Hurst, head of worldwide sustainability at Amazon

Big idea: Amazon is making a commitment to sustainability across its expansive array of businesses — and inviting other companies to do the same.

How? In 2019, Amazon cofounded the Climate Pledge, a commitment to become a net-zero carbon company by 2040. Dave Clark and Kara Hurst discuss how they’re working together to reduce Amazon’s carbon footprint across all aspects of business, from embedding sustainability teams throughout the organization to rethinking entire supply chains. For instance, last year Amazon ordered 100,000 electric delivery vehicles from the startup Rivian in an effort to begin converting the company’s fleet to renewable energy. The scale of transformation will be massive, Clark and Hurst say, and they’re encouraging other companies to follow suit. “One thing we know about the scale of the urgent challenge we have in front of us is that it’s going to take everyone. We cannot do it alone,” Hurst says, “It’s going to take companies and governments, communities and individuals, to come up with solutions, new innovations and technologies.”

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Aparna Nancherla, comedian

Big idea: Taking out the trash can be fun.

Why? If you love garbage, you can get an endless supply with “the stuff that our modernist, consumer, carbon-powered culture makes us buy endlessly, and often for no good reason,” says Aparna Nancherla. She runs through the pleasure and pain of garbage, from “micro-decluttering” by throwing things away, to the fact that only 10 percent of our plastic gets recycled. Nancherla shares the dire state of our recycling industry (imagining the Pacific garbage patch as a wedding destination), but there’s also plenty of humor around just how hard it is to stay green in a world that’s choking on ever-larger piles of trash.

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Carlos Moreno, scientific director, Panthéon Sorbonne University-IAE Paris

Big idea: Urban areas should be built to function as “15-minute cities,” so that inhabitants have access to all services they need to live, learn and thrive within their immediate vicinity.

How? City life has become more inconvenient than ever, with long commutes, underutilized spaces and lack of access. Our acceptance of this dysfunction has reached a peak. Carlos Moreno invites us to ask ourselves: “What do we need to create a 15-minute city?” This would mean access to necessities like school, work, parks, cultural centers, shops and living space all within a 15-minute walk, at all times. Moreno’s ideas to create cities like this are guided by four principles: ecology, proximity, solidarity and participation, with inhabitants actively taking part in their neighborhoods’ transformations. He calls for urban areas to adapt to humans, not the other way around. 

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Yvonne Aki-Sawyerr, Mayor of Freetown, Sierra Leone

Big idea: Trees offer us a crucial way to trap carbon and save the climate. Get planting.

How? Driving home one day outside Freetown, Sierra Leone’s capital, Yvonne Aki-Sawyerr gazed out at the landscape in horror. The lush green forest she used to know had disappeared, replaced with barren hills. The shock wasn’t merely visual. Without trees standing as a critical bulwark against land erosion, the citizens of Freetown — where more than 70 informal settlements have sprung up in the last two decades — are at great risk of catastrophic effects of climate change, a fact driven home in August 2017, when a massive landslide killed 1,000 people there in less than five minutes. In that moment, Aki-Sawyerr vowed to save her city in the most direct way she could — she ran for mayor, won and has now committed to making Freetown a “tree town” once again. She’s on track to increase vegetation cover in the city by 50 percent by the end of her term in 2022, planting one million trees along the way. Freetown citizens have planted half a million seedlings so far, all tracked using a custom app, setting the stage for a safer environment and stirring collective civic pride. “A million trees is our city’s small contribution to increasing the much-needed global carbon sink,” Aki-Sawyerr says.

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Actress and musician Yemi Alade joins the show to close out the session, singing and dancing to the upbeat tune “True Love.”

Conversations on climate action and contact tracing: Week 2 of TED2020

For week 2 of TED2020, global leaders in climate, health and technology joined the TED community for insightful discussions around the theme “build back better.” Below, a recap of the week’s fascinating and enlightening conversations about how we can move forward, together.

Marcelo Mena, environmentalist and former environment minister of Chile

Big idea: People power is the antidote to climate catastrophe.

How? With a commitment to transition to zero emissions by 2050, Chile is at the forefront of resilient and inclusive climate action. Mena shares the economic benefits instilling green solutions can have on a country: things like job creation and reduced cost of mobility, all the result of sustainability-minded actions (including phasing coal-fired power plants and creating fleets of energy-efficient buses). Speaking to the air of social unrest across South America, Mena traces how climate change fuels citizen action, sharing how protests have led to green policies being enacted. There will always be those who do not see climate change as an imminent threat, he says, and economic goals need to align with climate goals for unified and effective action. “We need to change our relationship to the environment,” Mena says. “We need to protect and conserve our ecosystems so they provide the services that they do today.”

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Nigel Topping, UK High Level Climate Action Champion, COP26

Big idea: The COVID-19 pandemic presents a unique opportunity to break from business as usual and institute foundational changes that will speed the world’s transition to a greener economy. 

How? Although postponed, the importance of COP26 — the UN’s international climate change conference — has not diminished. Instead it’s become nothing less than a forum on whether a post-COVID world should return to old, unsustainable business models, or instead “clean the economy” before restarting it. In Topping’s view, economies that rely on old ways of doing business jeopardize the future of our planet and risk becoming non-competitive as old, dirty jobs are replaced by new, cleaner ones. By examining the benefits of green economics, Topping illuminates the positive transformations happening now and leverages them to inspire businesses, local governments and other economic players to make radical changes to business as usual. “From the bad news alone, no solutions come. You have to turn that into a motivation to act. You have to go from despair to hope, you have to choose to act on the belief that we can avoid the worst of climate change… when you start looking, there is evidence that we’re waking up.”

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Joia Mukherjee, Chief Medical Officer, Partners in Health (PIH)

Big idea: We need to massively scale up contact tracing in order to slow the spread of COVID-19 and safely reopen communities and countries.

How? Contact tracing is the process of identifying people who come into contact with someone who has an infection, so that they can be quarantined, tested and supported until transmission stops. The earlier you start, the better, says Mukherjee — but, since flattening the curve and easing lockdown measures depend on understanding the spread of the disease, it’s never too late to begin. Mukherjee and her team at PIH are currently supporting the state of Massachusetts to scale up contact tracing for the most vulnerable communities. They’re employing 1,700 full-time contact tracers to investigate outbreaks in real-time and, in partnership with resource care coordinators, ensuring infected people receive critical resources like health care, food and unemployment benefits. With support from The Audacious Project, a collaborative funding initiative housed at TED, PIH plans to disseminate its contact tracing expertise across the US and support public health departments in slowing the spread of COVID-19. “Good health is something that gives us all so much return on our investment,” Mukherjee says. See what you can do for this idea »

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Karen DeSalvo, Chief Health Officer, Google

Big idea: We can harness the power of tech to combat the pandemic — and reshape the future of public health.

How? Google and Apple recently announced an unprecedented partnership on the COVID-19 Exposure Notifications API, a Bluetooth-powered technology that would tell people they may have been exposed to the virus. The technology is designed with privacy at its core, DeSalvo says: it doesn’t use GPS or location tracking and isn’t an app but rather an API that public health agencies can incorporate into their own apps, which users could opt in to — or not. Since smartphones are so ubiquitous, the API promises to augment contact tracing and help governments and health agencies reduce the spread of the coronavirus. Overall, the partnership between tech and public health is a natural one, DeSalvo says; communication and data are pillars of public health, and a tech giant like Google has the resources to distribute those at a global scale. By helping with the critical work of contact tracing, DeSalvo hopes to ease the burden on health workers and give scientists time to create a vaccine. “Having the right information at the right time can make all the difference,” DeSalvo says. “It can literally save lives.”

After the conversation, Karen DeSalvo was joined by Joia Mukherjee to further discuss how public health entities can partner with tech companies. Both DeSalvo and Mukherjee emphasize the importance of knitting together the various aspects of public health systems — from social services to housing — to create a healthier and more just society. They also both emphasize the importance of celebrating community health workers, who provide on-the-ground information and critical connection with people across the world.

Meaning Seekers: Notes from Session 5 of TEDWomen 2019

Session 5 of TEDWomen 2019 is all about seeking meaning: in our political lives, creative lives, healthcare systems, criminal justice and beyond.

The event: TEDWomen 2019, Session 5: Meaning Seekers, hosted by Helen Walters and Anna Verghese

When and where: Thursday, December 5, 2019, 5pm PT, at La Quinta Resort & Club in La Quinta, California

Speakers: Yvonne Aki-Sawyerr, Priti Krishtel, Robin Steinberg, Manoush Zomorodi, Denise Ho, Denise Zmekhol, Smruti Jukur, Debbie Millman

The talks in brief:

Yvonne Aki-Sawyerr, mayor of Freetown, Sierra Leone

Big idea: We can catalyze positive change by channeling feelings of dissatisfaction into collaboration and action.

How? After learning of the devastating rebel invasion of Sierra Leone in 1999, and the details of the 2014 Ebola epidemic, Yvonne Aki-Sawyerr was struck by profound feelings of anger and discontent. But instead of becoming frozen and overwhelmed by those feelings, she decided to act. This movement from dissatisfaction to action is the key to creating dramatic change, Aki-Sawyerr says. In 1999, she cofounded the Sierra Leone War Trust for Children, supporting and advocating for refugees of Sierra Leone’s rebel invasion. During the Ebola epidemic, Aki-Sawyerr designed the Western Area Surge Plan, which prioritized collaborating with community members to stop the spread of the virus. Now, as mayor of Freetown, she’s bringing together the city to translate their frustrations into actionable solutions.

Quote of the talk: “The steps to address that deep sense of anger and frustration I felt didn’t unfold magically or clearly. That’s not how the power of dissatisfaction works. It works when you know that things can be better, and it works when you decide to take the risks to bring about that change.”

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Priti Krishtel, pharmaceutical reformer

Big idea: High drug prices are fueling crushing debt, causing families immense hardship, including loss of life. These prices, in turn, are made possible by an outdated patent system that’s easily exploited by the pharmaceutical industry to perpetuate drug monopolies that extend for years beyond their original patents.

How? Between 2006 and 2016, drug patents doubled. But consider this: the vast majority of medicines associated with new drug patents are not new, with nearly eight out of ten being for existing medicines, like insulin or aspirin. Priti Krishtel believes that US patent reforms would dramatically reduce medical costs. We can start by banning new patents for trivially modified drugs, removing financial incentives for the Patent Office (which currently gets paid based on granted patents), increasing the transparency of the patent process, empowering the public to challenge patents in court, and introducing robust patent oversight mechanisms.

Quote of the talk: “The higher a patent wall a company builds, the longer they hold on to their monopoly. And with no one to compete with, they can set prices at whim — and because these are medicines and not designer watches, we have no choice but to pay.”

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Robin Steinberg, public defender, activist, CEO of The Bail Project

Big idea: We need to end the injustice of cash bail in the United States criminal justice system.

Why? In conversation with journalist Manoush Zomorodi (the new host of the TED Radio Hour), Robin Steinberg gives an update on her 2018 TED Talk about the work of her nonprofit The Bail Project. Here’s the problem: on any given night, more than 450,000 people in the US are locked up in jail simply because they don’t have enough money to pay bail. The sums in question are often around $500: easy for some to pay, impossible for others. This has real human consequences: people lose jobs, homes and lives, and it drives racial disparities in the legal system. Now, with support from the The Audacious Project, Steinberg’s nonprofit is scaling up their efforts — growing their revolving bail fund, expanding the on-the-ground presence of their bail disruptors and rolling out a community-based model that gives local support to people before they are convicted of a crime.

Quote of the talk: “Each and every one of us is implicated in what our criminal legal system looks like. There is no escaping that.”

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Denise Ho, singer and democracy activist

Big idea: In a stirring talk and performance, banned Cantopop superstar Denise Ho gives the TED audience a taste of a dissident’s life in 2019 Hong Kong — and a glimpse into a protest movement that persists in the face of constant oppression by the Hong Kong government and their allies on the mainland.

How? As an activist in the 2014 pro-democracy Umbrella Movement, Denise Ho joined her fellow citizens on the streets of Hong Kong for 79 days. Although she was ultimately arrested, censored and banned, she moved her career underground. She remains a crucial voice for democracy and a dedicated fighter in a leaderless movement battling to preserve autonomy for Hong Kong through spontaneous actions that the authorities are unable to predict or control.

Quote of the talk: “Creativity is what the tyrants cannot control, nor repress. WIth their very powerful but slow machine, it takes time for them to react to new ideas. Whether it is the protest on the streets that is taking a new fluidity, or the way that people reinvent themselves, the system needs time to counter it to find solutions. … When they do, we would have already moved on to the next idea.”

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Denise Zmekhol, filmmaker

Big idea: The memory of Pele de Vidro, the iconic São Paulo tower, continues to be a poignant reflection of Brazil’s past, present and future.

Why? The Pele de Vidro (which translates to “Skin of Glass”) has been a symbol of modernity in Latin America since the early-1960s, when Denise Zmekhol’s father designed the São Paulo landmark. Yet, it wasn’t until many years after his death that she learned what went on behind its closed doors. As she reconnected with her late father’s memory and filmed a documentary in 2017, she discovered that “the glass walls of this building became a mirror reflecting the glory and turmoil of our beloved Brazil.” But before she could set foot inside, the unimaginable happened: a massive fire swallowed the iconic building. Zmekhol grieved for the city and her father. But today, she is hopeful. Architects are planning to build a cultural lab at the site of the Pele de Vidro to pay tribute to her father and the landmark that meant so much for so many.

Quote of the talk: “Ironically, only after the building was gone could I understand the role it played in so many lives.”

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Smruti Jukur, urban planner

Big idea: What if those in poverty were a part of the city planning process?

Why? Within many cities there exists another city — informal communities, hundreds of thousands of people strong. 881 million people across the world who live in these settlements and slums — some as large as townships (Kibera, Nairobi; Dharavi, Mumbai; and Khayelitsha, South Africa, to name a few) — are under threat of being displaced at any time in the name of real estate development. Smruti Jukur urges governments and those in power to work in tandem with these settlements, instead of choosing what they think is right for their citizens. Jukur offers a real-world example, happening right now in Mukuru, Nairobi, where respect, empowerment and collaboration is helping leaders and their residents build a more inclusive city for tomorrow.

Quote of the talk: “Poverty only changes affordability. It does not change aspirations.”

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Debbie Millman, designer

Big idea: The ability to create meaning through symbols and logos doesn’t just belong to big corporations. It belongs to all of us. 

Why? Since the early days of human society, we have created community through shared symbols. In fact, some of the first religious symbols were not created by any church or leader, but by communities themselves, explains Debbie Millman. Unique marks and logos have come to indicate ownership or belonging in a variety of ways, from branding cattle to the first trademarked brand in the United States: a beer. But for the last few hundred years, this ability has largely belonged to companies with the means to trademark and advertise something as recognizable as the Nike swoosh. Now, online culture is changing things, Millman says. Social media can amplify messages, and branding has reverted to something created by and for people. The creation of the pussy hat for the 2017 Women’s March is just one example of how the internet grants us the democratic capacity to make shared meaning.

Quote of the talk: “Branding is not just a tool of capitalism. Branding is the profound manifestation of the human spirit.” 

Taboo Breakers: Notes from Session 4 of TEDWomen 2019

In Session 4 of TEDWomen 2019, we tackled some big taboos — divorce, menopause, political dissent — and met the extraordinary people on the front lines of breaking them.

The event: TEDWomen 2019, Session 4: Taboo Breakers, hosted by Corey Hajim and Shoham Arad

When and where: Thursday, December 5, 2019, 2:30pm PT, at La Quinta Resort & Club in La Quinta, California

Speakers: Jeannie Suk Gersen, Joel Leon, Jen Gunter, Lisa Mosconi, Rayma Suprani

Music: Filling the room with her unmistakable rasp, the legendary Macy Gray brought Session 4 to a joyous close.

The talks in brief:

Jeannie Suk Gersen, legal scholar, writer

Big idea: To understand how marriage works, we need to talk about how marriages end.

Why? It may sound counterintuitive, but talking early in a relationship about what happens when two people break up may be one of the best ways to learn how to stay together, says Jeannie Suk Gersen. Too often in marriages, we make and demand sacrifices without reckoning their costs. There is wisdom in looking at the price of our marital decisions — in the same way that divorce law teaches us to do. Where to begin? Gerson lays out three ideas we should discuss with our partners from the get-go: how sacrifice can be a fair exchange; how childcare will impact the relationship; and which assets will be shared and which will be kept separate. If we take the time to have these divorce-conscious and difficult conversations, she says, we can better navigate togetherness.

Quote of the talk: “Divorce makes it incredibly explicit who owes what to whom. Whether you’re married or divorced, those are debts of love that will need to be paid.”

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Joel Leon, performer, author and storyteller

Big idea: Parenting inevitably involves sacrifice, but those burdens should be shared. Co-parenting challenges partners to ask: How can I show up for you in a way that benefits our family?

How?  “Co-parenting” might sound like a buzzword invented by well-to-do families and modern sitcoms, says Joel Leon, but it actually refers to a parenting style that challenges fathers and mothers to show up for each other in a world that often assumes fathers to be absent. Connecting his participation as a co-parent to his own experiences as a child — when his mother was the sole source of love, warmth and shelter in his life — Leon asks parents to reject the stigmas associated with fatherhood and the stereotypes of motherhood. Create space for compassion and communication in the home, he says: being a parent is an opportunity, not a responsibility. 

Quote of the talk: “It is work, beautifully hard work, dismantling the systems that would have us believe a women’s role is in the kitchen tending to all things domestic, while the hapless dad fumbles over himself whenever he has to spend a weekend alone with the kids. It is work that needs to happen. Now.”

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Jen Gunter, gynecologist

Big idea: Menstruation has historically been a topic connected with shame, used as a tool of repression against women — but knowledge about the female body is the key to ending “menstrual shame.”

How? For centuries, women and girls have been told that their menstrual pain isn’t real, that their bodies when bleeding are gross (or dangerous, or even evil) and they shouldn’t talk about their periods. These messages silence women, causing a lack of information that perpetuates profound shame in many societies, says Jen Gunter. She explains how not knowing what is happening to our bodies is disempowering — and gives a quick lesson on the internal processes of the uterus, from ovulation to menstruation. When we know how our bodies work, we can end the menstrual taboo, and when we know what kind of pain is typical, we can begin addressing it. 

Quote of the talk: “It shouldn’t be an act of feminism to know how your body works. It shouldn’t be an act of feminism to ask for help when you’re suffering.”

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Lisa Mosconi, neuroscientist

Big idea: Women are twice as likely as men to be diagnosed with Alzheimer’s disease, and we need to pay closer attention to the connection between hormones, menopause and brain health.

Why? While there is no such thing as a “gendered brain,” our hormones are actually more closely connected to our brain health than we might realize. In her work, Lisa Mosconi has noted that many of the symptoms we associate with menopause — hot flashes, night sweats, memory lapses, anxiety — are neurological symptoms. They start in the brain because of its relationship with estrogen, the hormone that decreases when women go through the menopause. Estrogen plays a vital role in energy production, giving our brain the fuel it needs. Once estrogen levels decline, our neurons slow and begin to age faster. This puts women at a higher risk of developing the brain plaques associated with Alzheimer’s. While this research is still in its early stages, Mosconi notes, it suggests that women’s brains in mid-life are more sensitive to hormonal aging than to aging itself. If we break the taboos around speaking about menopause, we can do more for women’s health — and women’s brain health in particular.

Quote of the talk: “So many women are worried that they might be losing their minds, but the truth is that your brain is going through a transition, and it needs time and support.”

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Rayma Suprani, political cartoonist and activist

Big Idea: Political cartoonists are vital to a healthy and free society. As the right to free speech faces rising threats, we need to ensure that cartoonists have the freedom to express their ideas.

Why? In 2014, Rayma Suprani submitted a cartoon to her editor at El Universal, a major Venezuelan newspaper, that criticized the health care system. The next day, she was fired. Many suspect the government was involved, and the subsequent threats she received were so terrifying she eventually left the country. Political cartoonists provide an important perspective in society, says Suprani, translating complex social and political issues into a single image. They introduce new ways of looking at the world and government, sparking discussion and raising awareness. When cartoonists aren’t able to express their ideas without fear of backlash, we lose an essential voice in the political and cultural dialogue. By ensuring cartoonists can freely share their ideas and criticisms, we can better speak truth to power and cultivate a more free world.

Quote of the talk: “A drawing can be a synthesis of a place: a universe, a country or a society. It can also represent the inner workings of someone’s mind. For me, drawing cartoons is a form of resistance.”

In Case You Missed It: Highlights from day 1 of TED2019

The theme of TED2019 is “Bigger than us,” and day 1 did not disappoint. Even though it had just three sessions, they were chock full of compelling ideas and calls for action. Here are seven takeaways: 

We’re shining light into some really dark places. Sheperd Doeleman, head of the Event Horizon Telescope collaboration, takes us inside the new (and iconic) black hole image and the epic effort involved in making it. The petabytes (1 petabyte = 1 million GB) of data that were used to construct the image came from a network of telescopes operated by 200 people in 60 countries who, he says, “effortlessly sidestepped the issues that divide us.” (Here’s a thought: Let’s get competing political candidates to work on science projects … together!) And two TED Fellows showed documentary projects that exposed hidden truths: Taghi Amirani shares footage from his just-finished Coup 53, which reveals the British and American conspiracy that overthrew the Iranian government in 1953 and shaped the country’s fate (and his family’s), while Nanfu Wang speaks about One Child Nation, her film about the traumas caused by China’s one-child policy.

And some places still need illumination. British journalist Carole Cadwalladr describes her investigation into the Facebook ads that targeted people with lies prior to the 2016 Brexit vote, but most of the evidence of what occurred remains locked in the “black boxes” of Facebook, Google and Twitter. She urges them to release their data, saying: “It’s a crime scene, and you have the evidence.” Writer Baratunde Thurston shares examples of people in the US who had the police called on them because they were “living while black” — when they went to a swimming pool, donated food to the homeless or played golf, “concerned” observers phoned 911 to report them. Systemic racism underlies these 911 calls, and even though changing it may sound impossible, Thurston has hope. He believes that if we can see the humanity of people targeted by racism, we can change our actions; when we change our actions, we change the story; and when we change the story, we can change the system.

The words we use matter. We’re living in polarizing times, and many fractures occur during our conversations. By tweaking what we say, political pollster Frank Luntz shows how to keep our discussions open and respectful. One standout from his suggestions: instead of saying the passive “I’m listening,” try the active, empathic “I get it.”

Businesses need to look beyond balance sheets and focus on their people. TED Fellow Jess Kutch created coworker.org, a platform that helps employees organize. While it tends to scare executives, Kutch says corporate leaders should view organizing as a positive — it’s what she calls “productive conflict,” offering “an opportunity to build a better workplace, a stronger business and an economy that works for all of us.” (Besides, she notes, the people most passionate about changing their workplace tend to be the people who love their workplace the most.) … Creating a company that puts employees first is part of what Chobani founder Hamdi Ulukaya calls his “anti-CEO playbook.” Other actions in his playbook: Asking communities what they need instead of demanding tax breaks and concessions from them; being accountable to one’s customers rather than one’s shareholders; and taking sides on political issues — because, he says, businesses should use their power to make a difference.

Ethics shouldn’t be an afterthought. While Cadwalladr calls out the tech giants and Ulukaya calls for humanity in business, a slew of TED Fellows echo the theme of responsibility. MIT researcher Arnav Kapur demos a technology that can communicate a person’s thoughts — but he stressed it’s not mind reading. It picks up only “deliberate speech” while “control resides with the user.” … Cofounder and executive director of The Good Food Institute Bruce Friedrich says humans have a responsibility to the earth not to tax it with the consequences of meat consumption. He’s championing research and investment into plant-based and cell-based meat. … Finally, astrodynamicist Moriba Jah speaks about our planet’s responsibility to, well, the rest of the universe. There are more than 500,000 objects in space put there by humans — “most of us what we launch never comes back,” he says. The world’s nations should pool their efforts and data to track the trash.  

Music can be used to teach history and biology. Teachers might want to take a lesson from these TED Fellows. Amma Ghartey-Tagoe Kootin shares a rousing excerpt from her in-progress musical At Buffalo, which examines black identity through the events of the 1901 World’s Fair in Buffalo, New York. And biologist Danielle N. Lee led the crowd in a version of Naughty by Nature’s “O.P.P.” to illustrate the concept of “extra-pair copulation.” (Trust us — it was amazing.)  

Fishing cats are the cutest cat you’ve never heard of. Oh yes, they are.

That concludes this highly abbreviated rundown of the day’s doings, which also included walking Easter Island statues, innovative ways of creating new medications, a Kenyan music festival with the winning name of “Blankets and Wine” (sign us up!), an astrophysicist who is taking how she studies stellar explosions and applying them to city lights and the criminal justice system, restoring the Maldives with canvas “bladders,” spoken word from the sublime Sarah Kay and Marc Bamuthi Joseph, and much more.

Truth: Notes from Session 1 of TED2019

The world feels fragile these days, a bit wobbly. How do we figure out a way forward? At TED2019, we’re taking a painfully honest look at what’s going on, laying out shared values, exploring a common purpose — and seeing how we can build something meaningful together: an idea, vision, ambition that’s bigger than us.

The event: Talks and performances from TED2019, Session 1: Truth, hosted by TED’s Chris Anderson and Helen Walters.

When and where: Monday, April 15, 2019, 5pm, at the Vancouver Convention Centre in Vancouver, BC.

Speakers: Sarah Kay, Sheperd Doeleman, Carole Cadwalladr, Frank Luntz, Baratunde Thurston and Hamdi Ulukaya.

Music: Swedish folk duo First Aid Kit, performing three original songs: “King of the World,” “Nothing Has to Be True” and “My Silver Lining.”

The talks in brief:

Sarah Kay, poet and educator

• Big idea: What does it mean to embrace the beauty of life around us?
• How? In a thoughtful and stirring spoken-word piece, Sarah Kay encourages us to welcome the beauty of the universe, however it may appear. From starlings bursting into flight to the enormous heart of a blue whale, the poetry of life is within our reach.
• Quote of the talk: “Maybe it’s not my job to invent something new. Maybe, instead, it’s my job to listen to what the universe is showing me.”

Sheperd Doeleman, director of the Event Horizon Telescope project

• Big idea: We have the first image of a black hole … and that’s awesome!
• How? 100 years ago, Einstein predicted we would see a circle of bright light around a black hole, should we ever image one. Last week, Doeleman’s global team of 200 researchers across 60 countries announced just that. Using an international array of telescopes synced with atomic clocks, the Event Horizon Telescope imaged the supermassive black hole that lies at the center of a galaxy 55 million light years away. The ring of light we see in the image is the orbit of photons (particles of light) around the black hole. The dark region in the center is the event horizon, and our entire solar system would fit inside it. Doeleman discusses his team’s findings with TED’s Chris Anderson. (You can learn more about how this image was created from Katie Bouman, who created an algorithm central to the project’s success.)
• Quote of the talk: “Black holes really are the central mystery of our age because that’s where the quantum world and the gravitational world come together.”

Carole Cadwalladr, investigative journalist for the Guardian and Observer and Pulitzer Prize finalist

• Big idea: Online platforms need to be accountable for their potential to influence voters.
• How? Targeted Facebook ads played a decisive role in the Brexit referendum. But when Cadwalladr and her colleagues wanted to see what British voters saw in the leadup to the 2016 referendum, they found that while some people mentioned seeing “quite scary stuff about immigration” on Facebook, it was difficult to know what ads they had been shown, or how they had been targeted. Cadwalladr uncovered that a company called Cambridge Analytica used data illegally harvested from Facebook to target these ads at voters deemed most susceptible to influence. As she says: “It was the biggest electoral fraud in Britain for 100 years.” Cadwalladr calls for Mark Zuckerberg and other social media leaders to stand accountable for how their platforms can be used to influence democracy. Read a full recap of her talk here.
• Quote of the talk: “It is not about left or right, or Leave or Remain, or Trump or not. It’s whether it’s actually possible to have a free and fair election ever again. As it stands … I don’t think it is.”

Frank Luntz, communications advisor, pollster and wordsmith whose work coining terms like “climate change” and the “death tax” helped to define contemporary American politics

• Big idea: It’s not what you say, it’s what people hear. To effectively communicate, we need to change the words we use that alienate people we disagree with.
• How? Luntz provides a list of words to lose and words to use — for those on both the left and right. For example, instead of saying “tolerance,” which implies mere acceptance without embracing, we should be talking about “mutual respect,” which says that you have something to learn from everyone. And instead of “human capital,” which communicates that people are just a profit center, we should be talking about “human talent,” which respects individuals. Luntz also calls on American presidential candidates in 2020 to commit to no-negativity campaigns, and he urges each of us listen, learn and use language to lead.
• Quote of the talk: “Populism is a great way to get elected, and it is a horrible way to govern.”

Baratunde Thurston, humorist, activist and writer of the New York Times bestseller How to Be Black

• Big idea: White supremacy isn’t confined to those who consciously believe it. It’s implicit in the structure of our society — from the police to white people who call the cops on people of color merely because they make them feel uncomfortable. But we can change that structure — by changing our narratives.
• How? By making a game out of analyzing all-too-familiar headlines — e.g., “White Woman Calls Police on Eight-Year-Old Black Girl Selling Water” or “White Woman Calls Cops on Black Woman Waiting for Uber” — Thurston shows how African Americans are being punished for their mere existence. And by rewriting the headlines, we can imagine new outcomes for those narratives, change our behavior accordingly and, perhaps, begin to dismantle white supremacy.
• Quote of the talk: “Systems are just collective stories we all buy into. When we change them, we write a better reality for us all to be a part of. I am asking us to use our power to choose.”

Hamdi Ulukaya, founder and CEO of Chobani

• Big idea: The CEO playbook that has powered corporate America for decades is broken. We need a new playbook — an “anti-CEO playbook” — that benefits employees and local communities, instead of making shareholders rich. And consumers can use their power to help create it.
• How? There are four key values of the anti-CEO playbook: community, responsibility, gratitude and accountability. Companies can — and should — help build up struggling communities, instead of simply seeking out areas with tax breaks or incentives. That’s why Ulukaya built his second yogurt factory in a rural town in Idaho. Anti-CEOs should also hold themselves accountable to their consumers. After all, Ulukaya says, consumers have the buying power to support brands that treat their employees well. Taken together, when consumers refuse to buy from companies that put profit in front of people — and when CEOs follow the new playbook — we can create a better way of doing business.
• Quote of the talk: “Today’s playbook says: business exists only to maximize profit and make shareholders rich. I think that’s the dumbest idea I’ve ever heard. The truth is: business should take care of employees first.”