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Join us here at 5pm Pacific/8pm Eastern/00:00 UTC for what should prove to be an interesting event from Apple. The Cupertino, California company is holding an unusual, evening broadcast event that they're calling "Scary Fast", an apt name for a product launch taking place the night before Halloween.
In typical Apple fashion, the company is tight-lipped ahead of this evening's presentation. But based on some recent regulatory filings, it looks like we're in store for some new MacBook Pros and other products – and almost certainly based on a new Apple Silicon SoC, which would be the M3 family. Apple just launched the M2 MacBook Pro family back in January, so this would be a quick turnaround for a new generation of Macs, but it's not without precident.
More interesting, at least in advance, is Apple's decision to host this event in the evening. While this makes for prime-time viewing on the US east coast, it's during commuter hours in the west coast, and Europe is outright asleep. So it will be interesting to see if this is going to become a trend from Apple to try to more directly reach consumers in the evening, or if this is a one-off event due to everything else going on today.
As we round the corner after Computex and transition into June, it's time once more for Apple's annual World Wide Developers Conference. As always, Apple kicks off WWDC with their big keynote event, which though aimed first and foremost at developers, is also used as a venue to announce new products and ecosystem strategies. The keynote starts at 10am Pacific (17:00 UTC) today, and AnandTech will be offering live blog coverage of Apple's event.
With WWDC going virtual once again this year, we're expecting another rapid-fire, two-hour run through of Apple's ecosystem. WWDC keynotes have historically covered everything from macOS and iOS to individual Apple applications and more. On the hardware side of matters, in previous years we've seen things like the official announcement Apple's M2 SoC; and as of 2023, we're still missing the legendary Mac Pro from the Apple Silicon lineup. All the while, the rumor mill intensely churns with the idea of an Apple augmented reality (AR) headset. And of course, there's always the chance of the periodic product refresh.
So join us at 10am Pacific to see just what Apple is working on for this year and beyond.
As we round the corner after Computex and transition into June, it's time once more for Apple's annual World Wide Developers Conference. As always, Apple kicks off WWDC with their big keynote event, which though aimed first and foremost at developers, is also used as a venue to announce new products and ecosystem strategies. The keynote starts at 10am Pacific (17:00 UTC) today, and AnandTech will be offering live blog coverage of Apple's event.
With WWDC going virtual once again this year, we're expecting another rapid-fire, two-hour run through of Apple's ecosystem. WWDC keynotes have historically covered everything from macOS and iOS to individual Apple applications and more. On the hardware side of matters, in previous years we've seen things like the official announcement of Apple's shift from x86 to Apple Silicon; and while 2021 was light on hardware, one never quite knows what Apple has in store. Apple has yet to launch an Arm-based Mac Pro, so there's still some big surprises left in their bag, and of course there's always the chance of the periodic product refresh.
So join us at 10am Pacific to see just what Apple is working on for this year and beyond.
Join us a bit later today for Apple's spring product launch event, which for this year is being called "Peek Performance".
The presentation kicks off at 10am Pacific (18:00 UTC) and should be packed with a barrage of Apple product announcements. In previous years these events have covered new Macs, iPads, and even iPhones, and this year should be much the same. So it should be interesting to see what Apple has in store, especially as the company continues its multi-year transition in the Mac from x86 CPUs to their own Arm-based Apple Silicon chips.
Join us at 10am PT for more details!
Following last month’s announcement event of Apple’s newest iPhone and iPad line-ups, today we’re seeing Apple hold its second fall event, where we expect the company to talk about all new things Mac. Last year’s event was a historic one, with Apple introducing the M1 chip and new powered Mac devices, marking the company’s move away from x86 chips from Intel, taking instead their own future in their hands with their own custom Arm silicon. This year, we’re expecting more chips and more devices, with even more performance to be release. Stay tuned as we cover tonight’s show.
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