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Christmas movies have been a tradition for decades, but the days when we had to watch George Bailey try to jump off of a bridge year after year are well past us. Holiday movies are an industry in and of themselves, with dozens, if not hundreds of new seasonal offerings released starting around June. Most of them are…
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Countdown is a global initiative to accelerate solutions to the climate crisis. Watch the talks, interviews and performances from the Countdown Global Launch at ted.com/countdown.
Actor, musician and activist Jaden Smith cohosts session 2 of the Countdown Global Launch on October 10, 2020. (Photo courtesy of TED)
The climate crisis demands leadership at every level. Governments, cities and businesses are three key players in designing and implementing the necessary transition. In Session 2 of the Countdown Global Launch, cohosted by climate advocate Al Gore and actor, musician and activist Jaden Smith, speakers discussed putting climate back on the political and social agenda, rethinking cities and what businesses can do to transform.
Gore and Smith opened the session by talking about how young people are at the forefront of climate activism, and discussed the global art collaboration between Countdown and Fine Acts: ten public artworks on the topic of climate change, аll launching on 10.10.2020 in ten cities around the world, all created by TED Fellows.
Climate advocate Al Gore cohosts session 2 of the Countdown Global Launch on October 10, 2020. (Photo courtesy of TED)
The talks in brief:
Severn Cullis-Suzuki, environmental educator
Big idea: Nearly 30 years ago, 12-year-old Severn Cullis-Suzuki spoke at the 1992 Rio Earth Summit in hopes of reversing the planet’s slide into ecological disaster. Some at the summit listened, producing the United Nations Framework Convention on Climate Change, among other then-radical documents. But for the rest of the world, it was business, politics and full-steam-ahead economic growth. Now in 2020, with the Paris Agreement once again stoking the fervor to fight climate change, it’s time to make sure governments actually listen.
How? Cullis-Suzuki believes that crises can show us not only the potential for societies to react decisively against existential threats, but also expose the inequities, injustices and weaknesses of our infrastructure. COVID-19 is one such crisis: it has sparked calls for social justice and shown just how deadly indecision can be. Cullis-Suzuki believes it’s a warning. She reminds us that if we don’t change, next time could be far worse. This time, if we can make our actions reflect our words around climate change, we can work towards a better world for our children.
Ursula von der Leyen discusses the EU’s ambitious plan to become the first carbon-free continent by 2050. She speaks at the Countdown Global Launch on October 10, 2020. (Photo courtesy of TED)
Ursula von der Leyen, President of the European Commission
Big idea: The European Union has committed to becoming the first carbon-free continent by 2050, with the goal of reducing emissions by at least 55 percent by 2030. These ambitious goals are vital — and possible — and they require everyone’s participation.
How? The evidence of climate change is unfolding before us: melting glaciers, forest fires, unpredictable weather. This is only the beginning. Such extreme circumstances call for extreme action, and that is exactly what Ursula von der Leyen has laid out in response. Resolving not to be derailed by COVID-19, the EU’s commitment to climate action milestones is now stronger than ever, von der Leyen says. She details some of the 50 actions in the European Green Deal aimed at building a more sustainable world, such as planting trees, creating a circular economy, recycling and more. With the crisis escalating every day, she calls for action from every direction.
Olafur Eliasson, artist
Big idea: Known for big, attention-grabbing installations — like his four towering waterfalls in New York’s East River — Olafur Eliasson has scaled down his latest project: an art platform for kids designed to spur budding climate activists to lead discussions on some of the biggest issues on the planet.
How? Inspired by world-shaping movements helmed by the planet’s youngest environmentalists, Eliasson built Earth Speakr, an app that helps concerned kids get serious messages in front of adults in a fun, novel way. The app uses AR to let kids animate photos of anything — trees, rocks, water — and record a message from nature, speaking in their own voices. These recorded messages help get the word out about the issues kids care about most — conservation, climate change, pollution and more.
Rebecca Henderson, capitalism rethinker
Big idea: Capitalism is driving climate change — but for-profit businesses can also help fix it.
How? “We let capitalism morph into something monstrous,” says economist Rebecca Henderson. Companies emit massive amounts of greenhouse gases that wreck the environment and harm human health, and governments don’t hold them accountable to pay for the damages. If governments won’t do it, Henderson says, it’s time for businesses themselves to step up on their own. Sound counterintuitive? Henderson thinks it may be the only option: it’ll be hard to stay in business if the world continues to be rocked by the negative effects of climate change. She’s confident that business leaders can start to marshal change with a four-pronged framework: start paying for the climate damage they cause; persuade competitors to do the same; let investors know there’s money to be made in a clean economy; and convince governments to implement these changes far and wide. “The truth is: business is screwed if we don’t fix climate change,” Henderson says.
If trees could talk, what would they say? Novelist Elif Shafak shares her answer at the Countdown Global Launch on October 10, 2020. (Photo courtesy of TED)
Elif Shafak, novelist and political scientist
Big idea: There is a sublime art at the heart of storytelling: the art of foregrounding silence, bringing to light things that we don’t talk about, and using these things to “speak louder than demagoguery and apathy.” Writers can learn to voice the unspoken loudly enough to inspire action.
How? “One of the many beauties of the art of storytelling is to imagine yourself inside someone else’s voice,” says writer Elif Shafak. Surprisingly, we can learn a lot from imagining the voices of trees, whose experience of time, stillness and impermanence are utterly different than our own. Listen to the trees, she says, and discover that “hidden inside [their] story is the past and the future of humanity.”
Jesper Brodin, CEO of Ingka Group (IKEA), in conversation with Pia Heidenmark Cook, CSO of Ingka Group (IKEA)
Big idea: Success in business doesn’t mean being at odds with the Earth. What’s good for climate can be good for business, too.
How? Jesper Brodin and Pia Heidenmark Cook discuss the company’s ambitious commitment to go climate positive (going beyond net-zero emissions by actually removing carbon from the atmosphere) by 2030 — and still remain profitable. The popular Swedish furniture and design company is rethinking how to make their entire business sustainable, from their raw materials and supply chain and to their products’ disposal. Their plan includes sourcing sustainable cotton for fabrics, buying wood from solely sustainable sources by the end of 2020 and committing to fully renewable and recycled materials for all their products by 2030. They’re also thinking about how to extend the life of products, once people have already bought them, through reuse, repurposing or recycling. The exciting part about their plan, Brodin and Cook say, is that none of these innovations will affect the quality, form, function and affordability of their products.
Dave Clark, SVP of worldwide operations at Amazon, and Kara Hurst, head of worldwide sustainability at Amazon
Big idea: Amazon is making a commitment to sustainability across its expansive array of businesses — and inviting other companies to do the same.
How? In 2019, Amazon cofounded the Climate Pledge, a commitment to become a net-zero carbon company by 2040. Dave Clark and Kara Hurst discuss how they’re working together to reduce Amazon’s carbon footprint across all aspects of business, from embedding sustainability teams throughout the organization to rethinking entire supply chains. For instance, last year Amazon ordered 100,000 electric delivery vehicles from the startup Rivian in an effort to begin converting the company’s fleet to renewable energy. The scale of transformation will be massive, Clark and Hurst say, and they’re encouraging other companies to follow suit. “One thing we know about the scale of the urgent challenge we have in front of us is that it’s going to take everyone. We cannot do it alone,” Hurst says, “It’s going to take companies and governments, communities and individuals, to come up with solutions, new innovations and technologies.”
Aparna Nancherla, comedian
Big idea: Taking out the trash can be fun.
Why? If you love garbage, you can get an endless supply with “the stuff that our modernist, consumer, carbon-powered culture makes us buy endlessly, and often for no good reason,” says Aparna Nancherla. She runs through the pleasure and pain of garbage, from “micro-decluttering” by throwing things away, to the fact that only 10 percent of our plastic gets recycled. Nancherla shares the dire state of our recycling industry (imagining the Pacific garbage patch as a wedding destination), but there’s also plenty of humor around just how hard it is to stay green in a world that’s choking on ever-larger piles of trash.
Carlos Moreno introduces the 15-minute city: a new way of redesigning urban spaces that puts people’s basic needs within a 15-minute walk, at all times. He speaks at the Countdown Global Launch on October 10, 2020. (Photo courtesy of TED)
Carlos Moreno, scientific director, Panthéon Sorbonne University-IAE Paris
Big idea: Urban areas should be built to function as “15-minute cities,” so that inhabitants have access to all services they need to live, learn and thrive within their immediate vicinity.
How? City life has become more inconvenient than ever, with long commutes, underutilized spaces and lack of access. Our acceptance of this dysfunction has reached a peak. Carlos Moreno invites us to ask ourselves: “What do we need to create a 15-minute city?” This would mean access to necessities like school, work, parks, cultural centers, shops and living space all within a 15-minute walk, at all times. Moreno’s ideas to create cities like this are guided by four principles: ecology, proximity, solidarity and participation, with inhabitants actively taking part in their neighborhoods’ transformations. He calls for urban areas to adapt to humans, not the other way around.
Yvonne Aki-Sawyerr, the Mayor of Freetown, Sierra Leone, shares how her city is planting one million trees in just two years. She speaks at the Countdown Global Launch on October 10, 2020. (Photo courtesy of TED)
Yvonne Aki-Sawyerr, Mayor of Freetown, Sierra Leone
Big idea: Trees offer us a crucial way to trap carbon and save the climate. Get planting.
How? Driving home one day outside Freetown, Sierra Leone’s capital, Yvonne Aki-Sawyerr gazed out at the landscape in horror. The lush green forest she used to know had disappeared, replaced with barren hills. The shock wasn’t merely visual. Without trees standing as a critical bulwark against land erosion, the citizens of Freetown — where more than 70 informal settlements have sprung up in the last two decades — are at great risk of catastrophic effects of climate change, a fact driven home in August 2017, when a massive landslide killed 1,000 people there in less than five minutes. In that moment, Aki-Sawyerr vowed to save her city in the most direct way she could — she ran for mayor, won and has now committed to making Freetown a “tree town” once again. She’s on track to increase vegetation cover in the city by 50 percent by the end of her term in 2022, planting one million trees along the way. Freetown citizens have planted half a million seedlings so far, all tracked using a custom app, setting the stage for a safer environment and stirring collective civic pride. “A million trees is our city’s small contribution to increasing the much-needed global carbon sink,” Aki-Sawyerr says.
Actress and musician Yemi Alade performs “True Love” at the Countdown Global Launch on October 10, 2020. (Photo courtesy of TED)
Actress and musician Yemi Alade joins the show to close out the session, singing and dancing to the upbeat tune “True Love.”
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Prince William, His Holiness Pope Francis, Yemi Alade, Monica Araya, Xiye Bastida, Jesper Brodin, Don Cheadle, Dave Clark, Christiana Figueres, Al Gore, António Guterres, Chris Hemsworth, Kara Hurst, Lisa Jackson, Rose Mutiso, Johan Rockström, Prince Royce, Mark Ruffalo, Sigrid, Jaden Smith, Nigel Topping and Ursula von der Leyen join scientists, activists, artists, schools and leaders from business and government to accelerate and amplify solutions
Countdown, a global initiative to champion and accelerate solutions to the climate crisis, will launch on October 10, 2020 with a free five-hour live virtual event featuring leading thinkers and doers. This is the moment to act, and they will outline what a healthy, abundant, zero-emission future can look like—turning ideas into action. The event will combine TED’s signature blend of actionable and research-backed ideas, cutting-edge science, and moments of wonder and inspiration. Countdown is one part of a broader series of actions and events this fall including the Bloomberg Green Festival, Climate Week NYC and others, all with the collective objective of informing and activating millions in the lead-up to a successful UN Climate Change Conference in November 2021.
The Countdown launch will be streamed live on TED’s YouTube channel. This global event will be the first-ever TED conference that is free and open to the public. Segments from the event, including the biggest talks and performances, will be made available immediately across all digital platforms. The program includes 50+ pieces of content—talks, performances, animations and more. Speakers will touch on topics such as:
Climate science and the climate crisis: Where are we today?
Why climate justice matters
Putting climate back on the political and social agenda
What businesses can do—and are doing—to transform and transition
Rethinking our cities
Stepping up at work and at home
The path to a safer, cleaner, fairer future for people and the planet
A full agenda and speaker list can be found here.
In addition to the live global event, over 500 TEDx Countdown virtual events in nine languages are planned around the world, encouraging communities and citizens to take action locally while also feeding local solutions and ideas into the global conversation. Countdown has also convened a global Youth Council of recognized activists who will help shape the Countdown agenda throughout the year. Additionally, Countdown is working to engage people through art with ten public art installations in global cities around the 10.10.20 event and open calls for art––illustration and photography––to run throughout the year on the Countdown website.
“The moment to act on climate change has been upon us for too long, and now is the time to unite all levels of society—business leaders, courageous political actors, scientists and individuals—to get to net-zero emissions before 2050,” said Chris Anderson, Countdown founding partner and Head of TED. “Climate is a top priority for TED and members of our community, and we are proud to fully dedicate our organization in the fight for our collective future.”
“Countdown brings together a powerful collaboration of partners from all sectors to act on climate change,” said Lindsay Levin, Countdown founding partner and CEO of Leaders’ Quest. “We need to work together with courage and compassion to deliver a healthy, fair, resilient future for everyone.”
With so many people who have already committed to addressing climate change, Countdown is about radical collaboration—convening all stakeholders to build on the critical work already underway and bringing existing, powerful solutions to an even broader audience. Powered by TED and Future Stewards, Countdown aims to answer five fundamental, interconnected questions that inform a blueprint for a better future:
ENERGY: How rapidly can we switch to 100% clean power?
TRANSPORT: How can we upgrade the way we move people and things?
MATERIALS: How can we re-imagine and re-make the stuff around us?
FOOD: How can we spark a worldwide shift to healthier food systems?
NATURE: How do we better protect and re-green the earth?
Countdown is asking companies and organizations to join the Race to Zero through Business Ambition for 1.5°C, which is a commitment to set science-based targets aligned with limiting global warming to 1.5°C, and through The Climate Pledge, which calls on signatories to be net-zero carbon by 2040—a decade ahead of the Paris Agreement goal of 2050.
“We can inspire others through action and example, because there is no hope without action,” said 17-year-old climate justice activist Xiye Bastida, a lead organizer of the Fridays for Future youth climate strike movement. “We are fighting to ensure this planet survives and flourishes for future generations, which requires intergenerational cooperation. Countdown is about coming together across ages and sectors to protect the earth and ensure we leave it better than we found it.”
“Five years after the unanimous signing of the Paris Agreement, many countries, companies and citizens are doing what they can about the climate crisis. But this is not enough,” said Christiana Figueres, former UN climate chief (2010-2016), now co-founder of Global Optimism. “We have this decisive decade to achieve what is necessary—cutting global emissions in half over the next ten years is vital to meeting the goal of net zero by 2050. I am delighted to partner with Countdown to increase the global stock of stubborn optimism that is needed to push every company and country—and engage citizens—in actions that decouple carbon from our economy and way of life in this decade.”
Following the launch, Countdown will facilitate a number of sector leader working groups along with the initiative’s network of partner organizations through November 2021. These will focus on delivering breakthrough progress in reducing greenhouse gas emissions in the lead-up to the UN Climate Change Conference in Glasgow. During next year’s Countdown Summit (October 12-15, 2021, Edinburgh, Scotland), the initiative will share an actionable blueprint for a net-zero future and celebrate the progress that’s already been made.
Citizens are the critical component of this initiative and anyone can #JoinTheCountdown by:
Joining us—sign up to become part of the movement
Bringing Countdown to your community—by hosting your own TEDx event
Tuning in on 10.10.2020—for the live event
Committing to taking and inspiring action—at work and in your community
Spreading the word on your own social media and throughout your networks
Connect at Countdown@ted.com
About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading, often in the form of short talks delivered by leading thinkers and doers. Many of these talks are given at TED conferences, intimate TED Salons and thousands of independently organized TEDx events around the world. Videos of these talks are made available, free, on TED.com and other platforms. Audio versions of TED Talks are published to TED Talks Daily, available on all podcast platforms.
Follow TED on Twitter, Facebook, Instagram and on LinkedIn.
About Future Stewards
Future Stewards is a coalition of partners (Leaders’ Quest, Global Optimism and We Mean Business) working together to build a regenerative future – where we meet the needs of all, within the means of the planet. Founded after the Paris Agreement, Future Stewards equips individuals, businesses and communities with the awareness and tools required to tackle systemic problems, scale what works and build cross-sector collaboration.
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