Community: Notes from Session 6 of TED Countdown Summit 2023

From innovative technologies upgrading our buildings to age-old Aboriginal wisdom on fire management and more, the five speakers of Session 6 of TED Countdown Summit 2023 offered transformative insights on how we can redefine our relationships to both our stuff and the world, with a focus on sustainability and resilience.

The event: Talks from Session 6 of TED Countdown Summit 2023, hosted by TED’s Logan McClure Davda and Lindsay Levin

When and where: Friday, July 14, 2023, at the Fillmore Detroit in Detroit, Michigan

Speakers: Josephine Philips, Aruna Rangachar Pohl, Oral McGuire, Donnel Baird, Gopal D. Patel

The fashion industry emits more carbon than travel from all airlines worldwide, combined. And all those clothes we toss in the charity box to make room for new ones? Many end up in landfills in Ghana or buried in a pile in the Atacama Desert so big astronauts can see it from space. To make fashion more sustainable, Josephine Philips says we need to buy less and value more the clothes we already own. When a shirt is torn, we should repair it, not toss it. Before giving away that old sweater, we should recall every experience we’ve had while wearing it, plus the time, labor and resources that went into making it — from the field that grew its cotton to the hands that stitched it together. When we value things correctly, she reminds us, we’re less wasteful, which reduces our negative impact on the planet.

Sustainable development leader Aruna Rangachar Pohl takes us on the long journey of one of India’s most beloved snacks: biscuits — revealing how the production of these treats and other highly processed goods that rely on industrial farming are hurting the planet and our health. Armed with a vision to rejuvenate productive landscapes in India equitably and sustainably, Rangachar Pohl established the India Foundation for Humanistic Development, and she shares stories of small-scale farmers in their incubator who are joining forces, acting as shareholders and purchasing resources in bulk together. Training farmers to adopt natural practices and calculate their carbon sequestration with a focus on revenue, Rangachar Pohl shows how green production really pays off. By creating a climate-resilient agricultural sector where people’s rights are protected, farming can mean a greener, tastier and healthier future for everyone.

“I acknowledge fire as a friend, as a part of my being and my spirit,” says Oral McGuire, a fire practitioner and member of the Mangarda Balladong Nyungar First Nations in southwestern Australia. A professional firefighter for 18 years, McGuire acknowledges the threat uncontrolled fire can pose to our natural environment. Connecting Aboriginal and non-Aboriginal communities and practices, he shares the importance of applying the right kind of fire in a sacred practice known as “kaarl-ngariny,” to maintain the health and balance of the land. By protecting and preserving nature through proper fire management, McGuire says can heal the spirit of the land and promote biodiversity at the same time.

Powering the United States’s 125 million buildings accounts for 30 percent of the country’s greenhouse gas emissions. To make matters worse, older ovens, furnaces and hot water heaters have been found to leak benzene, methane and nitrogen dioxide into homes, threatening the health of those inside. Energy upgrader Donnel Baird aims to solve this problem by moving buildings off of fossil fuels and onto renewably sourced electric power. His company BlocPower has trained thousands of people to install tech like solar panels, electric induction ovens and heat pumps. The company also works with financing to plan electrification costs into a home’s mortgage in an effort to make it more affordable, and with data accessibility so homeowners can understand the electrification plan they need.

To tackle the climate crisis, we’ll need to keep building resiliency and momentum. Gopal D. Patel is here with some good news: there’s already a time-tested, millennia-old framework to do just that. As cochair of the United Nations Multi-faith Advisory Council, Patel mobilizes faith communities for environmental advocacy and action around the world. He explains how the ideas and wisdom of faith traditions can apply to the climate movement, namely in three areas: nourishing and uplifting community; finding rituals and tradition that give a sense of belonging; and working with purposeful action. You don’t have to be religious to take advantage of these learnings, Patel says: they’re guides for anyone looking to advance climate action with a sense of renewed purpose and intention.

Brighter future(s): The talks from TED@BCG 2022

Predicting the future can sometimes feel impossible, but there are clear paths we can follow to take action on the issues of the day. In a day of talks and performances, 16 leading minds gathered to present promising and hopeful solutions to problems related to health care, the economy, modern leadership and more.

The event: TED@BCG: brighter future(s) is the thirteenth event TED and Boston Consulting Group (BCG) have co-hosted to uplift forward-thinking speakers from around the globe. Hosted by TED current affairs Curator Whitney Pennington Rogers and BCG managing director and partner Julia Dhar (a past TED speaker herself!).

When and where: Thursday, September 15, 2022 at the TED World Theater in New York City

Speakers: Aparna Bharadwaj, Gareth Thomas, Tolu Oyekan, Dave Sivaprasad, Phnam Bagley, Tessa Clarke, Alex Koster, Gitte Frederiksen, June Sarpong, Zineb Sqalli, Will Guidara, Cristina Junqueira, Elena Crescia, Keenan Scott II, Veronica Chau, Nithya Vaduganathan, Paul Catchlove

Music: Musician KERA performed their serene and soulful songs “Bright Future Ahead” and “Vitamin T” for the audience.

The talks in brief:

Aparna Bharadwaj, global consumer strategist

Big idea: People can benefit from finding the hidden connections and secret similarities.

Why? Businesses tend to focus on what separates consumers in one country from another. Aparna Bharadwaj shows that it’s much more interesting for businesses to instead look for unexpected similarities across borders. Her research has revealed insights like: Chinese and Indonesians like to share snacks in groups, rather than eating alone; car-buying habits in China look similar to those in Nigeria, motivated by status more than utility; and Americans and Russians share similar motivations when shopping for clothes, looking for on-trend apparel instead of performance wear. “These are patterns where you least expect them,” Bharadwaj says, as businesses wouldn’t normally think to group consumers in these countries together. These commonalities go beyond commercial opportunities — they provide a message of hope for the world. “If only people knew that we are similar in the most profound ways, in our everyday activities … maybe we would understand and empathize with each other,” she says.

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Gareth Thomas, former pro rugby player, stigma challenger

Big idea: Together, we can tackle stigma.

How? The tattoo on Gareth Thomas’s knee is dark, ghoulish and threatening — a skeleton that represents the imminent death he felt when he first was diagnosed with HIV. The wings beneath it symbolize the freedom he felt once he finally found his voice: “Like a dead man coming back to life,” he says. The crown atop the skull embodies leadership against discrimination and misinformation. Each adornment represents his journey living, celebrating and reclaiming his truth in the face of stigma and shame. Now he’s on a mission to fight for the same for others. Thomas demystifies and redefines what it means to live with HIV, urging us to normalize conversation around all vilified conditions. The more people who know the facts — and stand up against stigma — the more the truth can spread, reducing shame and giving the world more of a fighting chance to make right what has been wrong for so long.

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Tolu Oyekan, inclusive finance promoter

Big idea: To meet developmental goals on the African continent (and beyond), historically non-profit objectives must be treated with the same urgency that for-profit initiatives enjoy. 

How? In the for-profit sector, a business’s top priority is ensuring that the benefits of their efforts outweigh the investments. Tolu Oyekan believes that non-profits should borrow a page from their playbook. He sets up a crucial example of this approach: access to financial services across his native Nigeria is extremely scarce. Oyekan shows us how data-driven and scalable solutions can transform banking for rural and urban communities alike. Treating this critical lack of access with a lean approach that empowers citizens, Oyekan explains how agent banking — an individual acting on behalf of a bank and providing financial services from established local businesses — could be an affordable fix, as opposed to expensive solutions like adding physical ATMs and bank branches. This way, people can access banking resources at their local grocery store, barber shop or anywhere an agent sets up shop. “When we include the profit motive in the development work that we do, we can go fast and far, together, to address development challenges and change the world for the better,” Oyekan says.

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Dave Sivaprasad, coastline resilience advocate

Big idea: When it comes to mitigating the impact of climate change on coastal areas, it’s not about finding a singular solution — it’s about finding the right mix of solutions.

Why? Around forty percent of humanity lives near a coast, and their livelihoods are dependent on the conditions of the environment. From flooding and ocean acidification to stronger storms and changes in wind patterns, Dave Sivaprasad lays out the ever-increasing risks climate change poses to these areas. To deal with these more intense conditions, he shares a multitude of approaches coastal populations can implement to brace themselves for the (metaphorical and literal) storm. Sea walls, stone barriers, mangrove restoration, land reclamation are all viable options, but the challenge is choosing the right mix to meet each community’s needs. “No two coasts are alike” says Sivaprasad — and neither are their respective paths to climate resilience.

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Phnam Bagley, designer and creative director

Big idea: With creative thinking and innovative design, people traveling beyond Earth could eat nourishing, flavorful food reminiscent of home.

How? When astronauts are hurtling through space, they typically eat what Phnam Bagley kindly calls “goop-in-a-bag.” The lack of gravity, limited storage and distance from Earth make it difficult for an explorer to enjoy a fresh, delectable meal. Meal time becomes even more complicated when you plan to send astronauts to Mars, a roundtrip journey of 2.5 to 3 years. To take on the challenge of making better astronaut grub, Bagley and her team designed the Space Culinary Lab with flavor, nutrition and practically in mind. The system can mix coffee granules, hot water, ghee and collagen powder to make a coffee with both satisfying flavor and healthy omega-3 fatty acids. A hydroponic garden grows lettuce and microgreens for salad, while lasers cook rehydrated freeze-dried chicken with the same enticing pattern of grilled meats. For snacks, they grow carbon-negative microalgae like spirulina onsite, then mix it with oats, nuts, powdered berries and spices. Bagley’s designs have the potential to make space feel more human. They could improve life here on Earth as well, replacing non-regenerative agricultural methods with low-resource creative cooking.

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Tessa Clarke, sharing economy entrepreneur

Big idea: There’s a super simple solution to the climate crisis – sharing.

Really? Household consumption is directly responsible for 65 percent of all greenhouse gas emissions. Tessa Clarke thinks the most effective solution is something humans have been doing for thousands of years: sharing more and wasting less. Globally, one-third of all the food we produce each year is thrown away, a trillion-dollar squandering that ends up in landfills, producing carbon dioxide’s deadlier cousin, methane. And half of that waste comes from households. According to leading scientists, solving the food waste problem is even more important than transitioning to electric cars, solar panels or plant-based diets. To take on the problem, Clarke cofounded Olio, a free app that connects local communities around giving food away before it’s thrown away. They’ve empowered people to share 66 million portions of food, and this is just a tiny fraction of what’s possible. Users can also share home items, books, appliances, toys and more. “Sharing instead of shopping needs to become the default,” she says.

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Alex Koster, mobility and software visionary

Big idea: The automobile industry is busy building the “Software Dream Car.”

How? The future of the automotive industry goes beyond clean fuels — software is poised to be a transformational force as well. If we take driverless cars as an eventual given, it’s time to dream up what their interior spaces will look like, says Alex Koster. As computer vision technology continues to advance, we’re moving towards what he calls the “Software Dream Car” — an augmented reality vehicle that fuses science fiction and luxury into a real-world environment overlaid with information and entertainment. What we see out our window will be limited only by our imaginations, says Koster, as our cars pilot us through rich virtual worlds in addition to taking us from point A to point B.

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Gitte Frederiksen, leadership champion

Big question: Modern organizations are complex, multidirectional organisms, so why are we so invested in hierarchical leadership structures?

Some thoughts: When it comes down to it, leaders are only human. And when there’s only a small group of leaders moving at their own speed, bottlenecks are inevitable, organizational decisions flounder and leaders lose sight of the great ideas that often lie unnoticed in the margins. Gitte Frederiksen offers an innovative solution: leadership networks without labels, replacing the power of the few with the influence of many by emphasizing sharing and kindness. These complex human networks not only increase feelings of ownership, reduce stress and create better products, but they’re also “more beautiful, more multidimensional, more dynamic, more like nature,” says Frederiksen.

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June Sarpong, diversity leader

Big idea: The next big disruption in business is in diversity, equity and inclusion (DEI).

How? “Rock star” leaders are those that disrupt business as usual — and June Sarpong thinks the same strategy can be used to move us forward on DEI. It all starts with uncomfortable connections, breaking with the status quo and developing a vision for a better future. When it comes to the workplace, people in power need to make the big leaps first. Consider FX Networks, which disrupted its previously lily-white programming roster and invested significantly in diverse directors and writers. In the process, it created critically and commercially successful content – which Sarpong says is truly “rock star behavior.”

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Zineb Sqalli, gender and climate researcher

Big idea? The next few decades will see trillions invested in infrastructure improvement in the name of fighting climate change, but women will only benefit from these policies and programs as much as men if we are intentional about their inclusion.

How? Climate action has historically been designed with a “gender neutral” lens, but continuing in this manner could set gender equality back by fifteen years, says Zineb Sqalli. We need to consider women’s specific needs upfront, involve women in the design process and measure results so that we can correct course if needed. Cities like Vienna, Austria have already done this. With a diverse urban planning board, Vienna restructured its parks so teenage girls would feel more welcome; created a public campaign to educate the city on the new approach; and integrated a gender assessment into social housing and infrastructure contracts. These changes benefit everyone. By abandoning the gender neutral mindset and intentionally designing for women, Sqalli says, we could build both an environmentally sustainable and gender equitable world.

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Will Guidara, restaurateur, author

Big idea: Unreasonable hospitality turns ordinary transactions into extraordinary experiences.

How? What does it take to earn the title “best restaurant in the world?” Ask Will Guidara, and he might tell you that the secret is a two-dollar, off-menu hot dog. Guidara is the former owner of Eleven Madison Park, a restaurant that claimed this distinction in 2017 under his leadership by pursuing a strategy of “unreasonable hospitality.” It all started when Guidara overheard a table of out-of-town guests regretting that their trip to New York City hadn’t included a taste of one of the city’s finest (and cheapest) culinary classics: a New York City hot dog. Eleven Madison Park is an exceptionally fancy establishment, but Guidara decided that if his guests wanted a hot dog, he’d make it happen. He ran out to the street, bought a hot dog from a sidewalk vendor and persuaded his chef to serve it. This simple gesture gobsmacked his guests — and it forever changed Guidara’s approach to service. He recounts other incredible experiences the Eleven Madison Park orchestrated for their patrons and offers strategies for anyone to make their hospitality a little more “unreasonable” — whether it be serving a guest or buying a gift (and creating a memory) for a loved one.

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Cristina Junqueira, entrepreneur, in conversation with Elena Crescia, social entrepreneur

Big idea: To disrupt an industry’s status quo, take customers’ pain seriously. 

How? “It felt a little bit like going to prison,” says Cristina Junqueira, describing the heightened security and long wait times that were typical at Brazilian banks when she cofounded her online bank, Nubank. She was drawn to banking by this pain, which she identified as an opportunity to disrupt a stagnant industry in need of improvement. Fast forward nine years and Nubank has redefined how Brazilians access their money and participate in commerce. In conversation with social entrepreneur Elena Crescia, Junqueira discusses the transformative impact her decision to center customers’ experience has had in Brazil. According to Junqueira, Nubank serves more than five million people who had never previously engaged with the country’s financial system. The company’s efficient digital platform is imitable, she says, but what’s harder to emulate is Nubank’s customer-first mindset. As she puts it: “That’s where the real competitive advantage lies.”

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Keenan Scott II, playwright, poet, TED Fellow

Big idea: As a kid, Keenan Scott Il loved words, stories and superheroes — a passion that fueled his journey to becoming a celebrated playwright, producer, director and actor.

How? In every superhero narrative, says Keenan Scott II, there’s always an event that pushes the superhero to realize their power. For Scott, it was a poetry assignment in his eighth-grade English class. He struggled with dyslexia as a kid, but he soared when it came time to write a poem. He discovered that he already understood advanced literary devices like simile, assonance and slant rhyme because he’d encountered these techniques in the music he loved by artists like Tupac Shakur and Lemon Andersen. Scott continued to develop his craft outside the classroom by paying attention to words and the world around him. He listened to speech patterns in different parts of the city and heard the stories of his neighbors; he explored the work of other artists, poets and jazz artists whose creativity inspired his own. On the TED stage, Scott performs three stunning spoken word pieces that testify to the superheroic talent he cultivated despite the obstacles (read: kryptonite).

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Veronica Chau, sustainable investment professional

Big idea: To improve financing for sustainable and equitable housing, we need policies that stimulate demand and create a favorable investing environment.

Why? Faced with the climate crisis, financial institutions have pledged trillions to transform the economy — but right now, says sustainable investing expert Veronica Chau, that money is not flowing at the speed it needs to. Taking the housing sector as a case study, Chau explains that the US is facing two challenges at once: housing is scarce and the buildings we live in are a major contributor to climate change. To reconcile and overcome these two challenges, we need to radically increase financing for sustainable housing. Banks want to reach net-zero, she says; the problem is that government housing policy is not doing enough to create a low-risk environment for investment. By creating robust investment incentives; strengthening requirements for energy efficiency; investing in programs that help low-income communities retrofit their homes; and offering permits for affordable, energy-efficient housing, local governments can create a favorable financing environment and ensure financing flows to areas where it’s needed most.

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Nithya Vaduganathan, talent strategy expert

Big idea: To find hidden talent, take a fresh look around.

How? Something interesting is happening in the labor market: there are lots of job openings, yet many employers are struggling to find the right people to fill them. Why is that? Nithya Vaduganathan thinks it’s in large part because employers are using outdated practices to retract and retain talent – for instance, by focusing on features like college degree or time in role, which are not necessarily predictive of success. Vaduganathan offers five tips that will actually help employers fill open positions — while also helping job seekers advance their careers. First: leaders and managers must figure out what actually needs to get done, as opposed to listing Frankenstein job posts searching for impossibly qualified candidates. Second: “screen in” candidates, as opposed to screening out based on certain criteria like college degrees. (Great candidates don’t need to check every box, she says.) Third: start with coffee – or, in other words, start small. Try out micro-internships: small-scale, paid projects that create a low-risk path to hiring, particularly of college and grad students from overlooked schools. Fourth: look beyond your floor – there may be talent hiding inside your organization, just a floor above you. And, lastly: let your people go so they can grow. Companies that allow their people to move around internally report more diverse, innovative and effective teams. 

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Paul Catchlove, reflective leader

Big idea: Self-reflection can add value to your work life, increasing performance and helping you make better decisions and build better relationships.

How? Reflection is about learning, says Paul Catchlove: looking at our lives without judgment, but with a critical lens. So how do we do it? Catchlove recommends making reflection a habit, whether it takes the form of purposeful thinking, journal entries, audio notes or discussions with a mentor or friend. In the workplace, this would look like consistently setting aside time to distill learnings on what worked, what didn’t and why – and then making a personal commitment to do things differently next time. So next time a meeting leaves you feeling agitated, take some time to sit down, take a breath and reflect (whether it’s after work or the next morning). Over time, cultivating a habit of reflection will glean deeper insights as you begin to recognize patterns of behavior – whether it’s a problematic relationship with a boss or client or an aspect of your job that you begin to realize leaves you feeling happy and fulfilled.

Urban possibility: Notes from Session 6 of TEDMonterey

With much of the world’s population living in large, congested cities, urban life can get messy. Session 6 brings together six speakers who are solving the inefficiencies of city dwelling and finding new, smarter ways to live together — from futuristic transportation to transformative early education and an ingenious plan to combat e-waste.

The event: TEDMonterey: Session 6, hosted by TED’s Helen Walters on Tuesday, August 3, 2021

Speakers: Karoli Hindriks, Aicha Evans, Josh Giegel, Chris Bennett, Gay Gordon-Byrne, Irma L. Olguin Jr.

Music: Joan As Police Woman sings a gorgeous, tender melody about the  beauty of singing together, followed by a love song “for everybody who loves love.”

Karoli Hindriks, entrepreneur

Big Idea: Immigration needs a digital upgrade.

Why? Growing up under Soviet occupation, Estonian entrepreneur Karoli Hindriks questioned why the barriers of global travel are so high. Passports create more friction than mobility and, thanks to clunky bureaucracy, are in desperate need of a 21st-century makeover. Hindriks looks to Estonia’s digital citizenship for inspiration, which transformed the small country from one of the poorest in the world to an innovative, digital-first democracy. From voting to marriage and divorce, everything an Estonian does can be done online. She highlights the “once-only rule,” which requires users to upload their data to the system just a single time and could be a fundamental piece of modernized passports. “Your passport describes you as a resident of your country,” she says. “We say you’re a citizen of the world. A universal digital passport — one that would go beyond borders — will help move towards a world where crossing borders is not about waste of time and waste of resources.”

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Aicha Evans, autonomous vehicle entrepreneur 

Big idea: A revolution in transportation is on the horizon — and it’ll be driven by robotaxis.

How? We’ve been hearing about self-driving cars for years. But Aicha Evans, the CEO of Zoox, thinks we need to dream more daringly. Instead of personal self-driving cars that are wasteful, expensive and traffic-generating, we need to invest in self-driving shuttles that will take up less space and transport more people. These “robotaxis” will be powered by recent advances in computer vision that analyze real-time representations of the world. By supplementing computer vision with additional sensors, such as predictive LIDAR technology, night vision, thermal imaging and remote human assistance, Evans believes we can soon shift from problem-solving to problem-preventing — and drastically cut down on car crashes. There’s still much to do to create unfailingly safe driverless shuttles, she says, but the promise of computer vision is simply too alluring to not act upon.

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Josh Giegel, engineer, technologist

Big idea: The future of transportation is about to get (hyper)loopy.

How? History is full of ideas that have flopped and flourished — and Josh Giegel believes the opportunity to get hyper-speed transportation right should not be squandered. His team at Virgin Hyperloop have created a pod that speeds through a vacuum-sealed space roughly the size of a subway tunnel. This design increases velocity by diminishing friction, transforming too-long journeys and commutes from hours into minutes. Building upon the ingenuity, dedication and the infrastructure necessary, he’s dedicated his career to the hyperloop, showing us its already promising results. Giegel shares how making this vision a transportive reality, while no easy feat, could pay off big time for cities looking to move forward, faster into the future.

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Chris Bennett, entrepreneur, education advocate

Big idea: The solution to accessible childcare is closer to home than we think.

How? People often think “real” learning starts in kindergarten but, in reality, kids begin learning much earlier. In the crucial developmental years from ages zero through four, parents typically have three choices for childcare: a costly program, a family member or a trusted neighborhood caregiver. Local caregiving is where Chris Bennett sees the most benefit, opportunity and affordability for parents living in childcare deserts, where they’re often forced to choose between their children and careers. He founded Wonderschool, an organization that helps get childcare hubs up and running with state-approved professionals, such as social workers, retired teachers, nurses and passionate educators. Instead of building new, expensive commercial spaces, Bennett explains the benefits of revitalizing home-based childcare programs with certified lesson plans, conducted from the verified homes of people who are dedicated to setting up kids for a successful childhood — right around the corner.

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Gay Gordon-Byrne, right-to-repair advocate

Big idea: It’s time to empower people to fix their stuff.

How? Gay Gordon-Byrne is a self-proclaimed “repair geek.” She grew up tinkering with gadgets alongside her dad, experiencing the thrill that comes with bringing a gizmo back from the brink. Now she’s a driving force behind the “right to repair” movement, which aims to make it easier for people to fix all kinds of stuff — from computers and cell phones to tractors, appliances and other electronic products. Over the last 20 years, many manufacturers have made it increasingly difficult for consumers to repair or modify their devices, keeping the necessary tools, parts, instructions and software in their sole possession. This means spending more to buy new stuff and contributing to a growing problem of electronic waste that also widens the digital divide where millions of students go without workable, refurbished devices. The good news? Gordon-Byrne says we are finally beginning to shift away from our throw-away culture by passing right-to-repair legislation and creating jobs in the growing repair workforce.

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Irma L. Olguin Jr., CEO and cofounder, Bitwise Industries

Big Idea: Investing and leveraging talent from underrepresented communities can elevate entire cities, support livelihoods and create a more inclusive world. 

How? Computer skills aren’t what’s stopping people from breaking into the tech industry, says Irma L. Olguin Jr. Instead, things like childcare, transportation, hunger and money more often create the biggest hurdles. Her company, Bitwise Industries, focuses on removing these obstacles and providing the resources that make success possible for everyone: job training, real world experience, financial support and community. Bitwise helps people develop talent by taking into account the reality of their lives and providing things like free transit, childcare options and food. Importantly, they also hire tech students as apprentices during their training, so they can begin building their resume. These investments in talent result in improvements for the entire community, she says. By investing in people and paying them like it’s their job to learn, Olguin Jr. is encouraging the entire tech industry to address inequality and elevate “underdog” cities all over the world.

Evolutions: The talks of TED@BCG 2021

Evolutions don’t happen overnight. After a year of slowing down and shifting priorities due to the pandemic, we can use this moment to find a better way forward. In a day of talks, interviews and performances, nine speakers and performers explored a range of innovative solutions aimed at addressing the climate crisis, cybersecurity, inequality, trust and more.

The event: TED@BCG: Evolutions is the tenth event TED and Boston Consulting Group have co-hosted to spotlight leading thinkers from around the globe and share their solutions for a better world. Hosted by TED’s Head of Partnerships Lisa Choi Owens, with opening remarks from Rich Lesser, CEO of BCG, and Chris Anderson, Head of TED.

Fun fact: TED@BCG events have generated 138 TED Talks, which have been viewed more 143 million times to date.

Music: Performance by neo-soul songstress MALIA.

The talks in brief:

Marcos Aguiar, digital trust advisor

Big idea: Trust plays a massive role in the success of businesses — and should be designed into their ecosystems.

How? Delivering on a promise or behaving in an expected way is key to earning a customer’s loyalty. Whether you’re scrolling through Facebook, hailing cars via Uber or booking a vacation on Airbnb, each business uses unique elements to win over consumers — oftentimes, with trust as their foundation. How can companies design with trust in mind? Sharing findings from a study that analyzed trust in business ecosystems, Marcos Aguiar offers a toolbox to building systemic trust that consists of seven elements: access; contracts with formalized terms and conditions; incentives to cooperate; control, or gentle guidance, that shapes behavior; transparency; intermediation; and mitigation when mishaps occur. While not all companies need every tool, he says, many will benefit greatly from three to six of them, depending on their industry. Aguiar encourages us all to consider the role trust plays in the platforms we use — and how it can improve our lives beyond them, too.

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Anu Puusa, co-op enthusiast

Big idea: Cooperatives — businesses or other enterprises jointly owned, operated and controlled by their members — represent a sustainable model that can achieve long-term social, economic and environmental goals.

How? Cooperatives, also known as co-ops, are the invisible giant of the global economy, says Anu Puusa. Worldwide, there are more than three million co-ops, made up of one billion members, employing 280 million people and selling more than two trillion dollars in goods and services. How exactly do they work? Unlike most businesses, in which certain owners can buy power and influence, a co-op is fully owned by its members, who are also its customers and decision-makers. Each member has one vote, making each member an equal partner and owner in the business — whether the co-op is a farm, grocery store, bank, water supplier or any other organization. Co-ops find that sweet spot between for-profit businesses and the nonprofit world, Puusa says: while they do aim to make money, they also center members’ social and environmental goals and hope to anchor wealth in a community across generations. Because co-ops think in the long term rather than quarter to quarter, creating a sustainable business is the top priority. “Unlike capitalism, the cooperative movement is not broken,” Puusa says. “It just needs better marketing.”

Kiran Mazumdar-Shaw, biotech pioneer, in conversation with TED technology curator Simone Ross

Big idea: Key partnerships, global cooperation and a willingness to experiment with new ideas made COVID-19 vaccine development and distribution possible.

How? Kiran Mazumdar-Shaw, founder of Indian biopharmaceutical giant Biocon, discusses the development of COVID-19 vaccines, pointing to India’s critical role in the global vaccine supply chain and championing equitable health care access. Unlike many governments worldwide, the pharmaceutical industry formed key partnerships at the beginning of the coronavirus pandemic, which enabled the rapid development of vaccines and facilitated a wide-ranging distribution effort. Small biotech companies, such as BioNTech, Moderna and Novavax were first to create innovative vaccine programs when the virus hit. Importantly, they partnered with established pharmaceutical giants like Pfizer and Johnson & Johnson to fund, license and develop the vaccines and tap into the necessary networks and supply chains to distribute them. What’s more, Mazumdar-Shaw says, these “big Pharma” companies then partnered with each other to overcome production and manufacturing limitations and supply the world with millions of doses. From these partnerships, as well as equitable distribution initiatives like Cepi, COVAX and the Gates Foundation, she says, we’ve seen growing support for equitable access to health care.

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Jens Burchardt, climate impact advocate

Big idea: Saving the planet doesn’t have to break the bank. By spending one to two percent more on eco-friendly products, consumers can help shift industries towards massively smaller (or non-existent) carbon footprints.

How? The steel industry is a highly competitive market — and a massive emitter of greenhouse gases. From the outset, the cost of transforming steelmaking into a low-carbon process would seem too high and potentially risky for suppliers. Jens Burchardt brings a fresh perspective to the challenge, walking us through the ins and outs of production in “hard-to-abate” (or energy-intensive) sectors. By tweaking the price consumers pay for products, he says, the world could take a huge step forward in lowering carbon emissions — and it may not be as expensive as we think. Using the example of an average European midsize sedan (which sells for approximately 30,000 euros), Burchardt breaks down the cost of materials — separate from assembly, marketing and other aspects of production — and calculates that it makes up only fifteen percent of the car’s total price. Companies could employ a low-carbon supplier and market their product as eco-friendly — for only 500 extra euros for consumers at the point of sale. For many industries, a greener world may not be as unreachable as once thought.

Nomava Zanazo, emerging markets expert

Big idea: A message to businesses: stop assuming and get to know African consumers before you sell to them.

How? When looking to sell a new product or service in a country’s market, companies seek to understand the consumer base before jumping in, inquiring about aspects like shopping habits and brand loyalty. But when it comes to the African continent, they seem to abandon these considerations and lump assumptions broadly across its hyper-diverse 55 countries. Emerging markets expert (and South African) Nomava Zanazo gives a crash course on the everyday African spender. For example, Africans don’t want the cheapest product lines — but they do value brands and are much tech savvier than they’re given credit for. By debunking these misconceptions and myths, Zanazo encourages businesses to respect the African market and stop underestimating its consumers. Want your business to thrive in Africa? “Do the homework,” she says. “My continent is worth it.”

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Nadya Bartol, cybersecurity leader

Big idea: We must remove the shame around cybersecurity mistakes in order to have safe digital lives.

How? We like to think of ourselves as confident and tech-savvy digital citizens. But many of us have accidentally downloaded a virus, been phished or had our identities stolen. Even software developers sometimes write insecure code without realizing it. These mistakes shouldn’t be hidden but highlighted in order to thwart future cybersecurity attacks, says Nadya Bartol — and we must start by lifting the shame. Much of modern life is computerized, from cars we drive to pacemakers that save lives, and anything digitally interconnected can be hacked. How do we truly stay safe in a digital world? Bartol suggests positive reinforcement and celebrated accountability to foster better, healthier cultures of cybersecurity. Only by being open and honest can we create an environment to learn, grow and protect ourselves in our hyperconnected world.

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Beth Ford, farmer’s advocate, in conversation with TED business curator Corey Hajim

Big idea: US farmers face a wide range of challenges — from spotty broadband access to mounting climate disruptions. But there are also a variety of exciting solutions aimed at building 21st-century resilience. 

How? As the CEO of Land O’Lakes, Beth Ford works to create a future for farmers that’s both environmentally and economically sustainable. Among many initiatives, she’s focused on expanding technology infrastructure, specifically by pushing for greater broadband access in rural areas. Many farming communities have little to no internet access, leaving children without remote learning opportunities and farmers without modern agricultural tech that requires bandwidth to operate. Ford is speaking with governments and other stakeholders in order to make broadband access a priority — and establish it as a basic right nationwide. She’s also helping farmers build out sustainable business practices in the face of climate volatility. Her team’s agronomists, for instance, work with farmers to get acre-by-acre insights into soil health; they’re also helping establish carbon credits, whereby farmers who reduce their carbon emissions can sell those offsets to other industries. It’s a climate-friendly approach that’s also profitable, Ford says — part of a wave of initiatives aimed at making farmers part of the solution.

Adam Grant, organizational psychologist

Big idea: Confident humility allows us to remain flexible and rethink a situation, a critical skill in a rapidly changing world.

How? Most of us love trying on new clothes, eating at new restaurants and picking up new hobbies. But when it comes to our goals, identities and habits, we don’t like change — especially if it means giving up. Adam Grant digs into how we can avoid getting stuck in our same old ways of thinking and instead broaden our thought patterns and ourselves, even if it means choosing a path we didn’t originally envision. From an unlikely career as a diver to a fateful hike in Panama and a newfound hobby performing magic tricks, Grant shares examples from his own life that illustrate the confident humility needed to know “when to grit and when to quit.” Understanding when you’re in over your head or simply recognizing that you’re not on the right path is a crucial part of remaining flexible and dodging debilitating tunnel vision, so you can achieve your bigger goals.

Transformation: Notes from Session 3 of the Countdown Global Launch

Countdown is a global initiative to accelerate solutions to the climate crisis. Watch the talks, interviews and performances from the Countdown Global Launch at ted.com/countdown.

Transforming big systems is a huge task. Energy, transportation, industry and infrastructure all pose their own challenges. And yet that transformation is already happening. The experts in Session 3 showed us how and where, and offered powerful ideas for accelerating it: developing an economy without coal, decarbonizing fossil fuels, electrifying mobility and more.

This session was cohosted by actor and activist Jane Fonda and climate activist Xiye Bastida, who kicked off the hour by discussing what it means to fight for climate justice and how to ignite large-scale change.

The talks in brief:

Varun Sivaram, clean energy executive, physicist, author

Big idea: India has a historic opportunity to power its industrialization with clean energy. 

How? In a country where fossil fuels are still a luxury for many (only six percent of Indians own cars, and only two percent have air conditioning), India has a unique opportunity to build a new, green energy infrastructure from the ground up. An incredible 70 percent of India’s infrastructure of 2030 hasn’t been built yet, says Varun Sivaram, CTO of India’s largest renewable energy company, presenting the nation with a historic opportunity to industrialize using clean energy. By making renewable energy “the beating heart of a reimagined economy,” Sivaram thinks India can add thousands of gigawatts of solar and wind production capacity, green the country’s power grid and transportation system, and radically improve energy efficiency — electrifying communities that remain beyond the reach of the power grid.

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Myles Allen, climate science scholar

Big idea: The fossil fuel industry can play a central role in solving climate change by decarbonizing their product. Oil and gas companies know how to decarbonize their fuels, and they have the money to do it. Now, they need the will.

How? The fossil fuel industry contributes 85 percent of the world’s CO2 emissions. To stop global warming, oil and gas companies need to stop dumping carbon into the atmosphere — but that doesn’t mean they have to stop selling their product altogether, says climate scientist Myles Allen. In lieu of a total ban on fossil fuels, which would harm the growth of developing countries (and is frankly unrealistic), Allen proposes a bold plan for fossil fuel companies to progressively decarbonize their product and reach net zero emissions by 2050. Engineers at energy companies have known how to decarbonize fossil fuels for years: collect CO2 as it burns, purify and compress it, and inject it deep into the Earth from which it came, where it can be stored for thousands of years. This process is expensive, so fuel companies haven’t done it yet at scale. But Allen puts forth a progressive decarbonization model in which 10 percent of fuels can be decarbonized by 2030, 50 percent by 2040 and 100 percent by 2050, allowing companies time to build a robust carbon dioxide disposal industry that works for everyone. With the know-how, money and plan to get to net zero emissions, all fossil fuel companies need now is will power. 

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Rose M. Mutiso, energy researcher

Big idea: The world must reach a zero emission future. On the way there, Africa deserves its fair share of the carbon budget to make that transition possible and equitable. 

Why? 48 African countries, combined, are responsible for less than one percent of the world’s carbon footprint, says Rose M. Mutiso. Pointing to this stark divide between those with limited energy access and those who have it in abundance, she highlights why Africa’s energy needs must be prioritized when reimagining the global carbon budget. The solution may sound counterintuitive, but to achieve a zero emission future, Africa needs to produce more carbon in the short term in order to develop in the long term — all while wealthier continents drastically cut their own emissions. For climate adaptation to be possible, Mutiso says, the world must recognize the vulnerability of developing countries and grant them the resources needed to build resilient infrastructures.

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Monica Araya, electrification advocate

Big idea: The global shift to 100-percent clean transportation is under way.

How? People around the world are demanding clean air — and cities are responding, says Monica Araya. In her home base of Amsterdam, for instance, the city is rolling out a plan to make all transportation fully emission-free by 2030. The city will ban petrol and diesel vehicles, starting with public buses and working up to all kinds of traffic, from taxis, trucks and ferries to personal cars and motorcycles. Other cities across the globe are following suit by electrifying transportation options and championing sustainable forms of travel. There is (and will be) resistance to change, Araya notes — our addiction to fossil fuels runs deep. So we need clever combinations of finance and policy. Whether we can create healthy cities, while meeting our transportation needs, all depends on the choices we make this decade. “The end of the internal combustion engine is within sight,” Araya says. “The question is no longer whether this will happen, but when.”

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Al Gore and climate activists Ximena Loría, Nana Firman, Gloria Kasang Bulus and Tim Guinee

Big idea: It’s been almost 15 years since Al Gore sounded the alarm on climate change with An Inconvenient Truth. Today, with the Climate Reality Project, he’s helping mold future leaders to build the movement for climate survival and social justice from the ground up.

How? Gore introduces us to four of the graduates of the Climate Reality Project, who each confront climate change on their own terms and on their own doorsteps: Ximena Loría, founder of Misión 2 Grados, an NGO influencing public policy in Central America; Nana Firman, “daughter of the rainforest” and advocate for climate justice among Indigenous peoples; Gloria Kasang Bulus, a Nigerian activist for women and education; and Tim Guinee, a first responder and climate change fighter in upstate New York. Together, they’re gathering local actors into a global, grass-roots movement that aims to turn the climate fight around. “The global pandemic, structural and institutional racism with its horrific violence, the worsening impacts of the climate crisis: all of these have accelerated the emergence of a new and widespread collective understanding of our connection to the natural world, the consequences of ignoring science and our sacred obligation to build a just society for all,” Gore says.

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Stephen Wilkes, photographer

Big idea: When we look at a landscape in the wild, we see only a moment in time. Photographer Stephen Wikes seeks to grasp the complex choreography of the natural world as it transitions from day to night — and to more deeply feel the impacts the human race is having on Earth’s ecosystems.

How? Using a special technique that captures the passage of time from day to night in a single image, Stephen Wilkes is able to photograph vanishing habitats and species in astonishing detail. These narrative images reveal how Earth changes over time, in all its beautiful complexity, and drive home the impacts of climate change with unprecedented force — from the threat of melting ice to the Arctic food chain to the disruption of flamingo migrations in Africa. “Our planet is changing before our eyes, but to witness that change is also to witness the remarkable relationships between all of nature — to see the infinite beauty of it, to learn how much bigger than us it is, and why it is worth fighting for,” Wilkes says.

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With an acoustic guitar on her knee, folk songwriter Raye Zaragoza sings her original song “Fight For You,” dedicated to everyone who stands up for the Earth. Later in the session, musician and actor Yemi Alade returns to sing “Africa,” a celebration song for a continent already experiencing the harmful effects of climate change.